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To know marketing strategic followed by LIC. To know how LIC facing their competitors. To know how LIC promoting their Product. To give Suggestions for better improvement. Objectives

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A system of principles or methods of procedure in any discipline, such as education, research, diagnosis, or treatment. The section of a research proposal in which the methods to be used are described. The research design, the population to be studied, and the research instruments, or tools, to be used are discussed in the methodology Research Methodology:

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The structured approach to inquiry is usually classified as quantitative research. Here everything that forms the research process- objectives, design, sample, and the questions that you plan to ask of respondents- is predetermined. It is more appropriate to determine the extent of a problem, issue or phenomenon by quantifying the variation. Structured approach:

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The use of questionnaires (quantitative) in this study allowed for the collection of data from large and varied groups of students and lecturers. After the data collection and analysis phase is complete, the results will contribute to the development of an instructional design model for online learning in higher education. Research design:

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Data can be collected in two ways: Primary Data Collection Secondary Data Collection Primary data: The research was done with the help of questionnaire that proved to be effective in data collecting the relevant information. Secondary data: Secondary data was collected from company records, broachers and journals. Data Source:

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Sample design is a plan for obtaining a sample from a given population. It refers to the procedures or technique, the research would adopt in selecting items for the sample in this study. For this study, Simple random sampling method was followed. Sample Design:

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Simple percentage analysis, are used for the purpose of analyzing and computing the data collected through the questionnaire to facilitate the study results. Statistical tools and techniques:

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The formula for percentage is the following and it should be easy to use:

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Bharat Insurance Company (1896) United India (1906) National Indian (1906) National Insurance (1906) Co-operative Assurance (1906) Hindustan Co-operatives (1907) Indian Mercantile General Assurance Swadeshi Life (later Bombay Life) History


Cont……… These companies merge together and form LIC in the year 1912 under The Life Insurance Act and the Provident Fund Act(1912). various award won by LIC Loyalty Awards 2008 in Insurance Sector, NDTV Profit Business Leadership Award 2007 CNBC Awaaz Consumer Awards 2007 Outlook Money NDTV Profit Awards 2007.

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T.S. Vijayan - Chairman D.K. Mehrotra - MD, LIC Thomas Mathew T - MD, LIC A K Dasgupta - MD, LIC Present Management Team

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Arun Ramanathan - Secretary, Financial Services, Dept. of Financial Services, Ministry of Finance, Govt of India Sindhushree Khullar - Addl. Secretary, Dept of Economic Affairs, Ministry of Finance Yogesh Lohiya - Chairman cum MD, GIC of India T.C. Venkat Subramanian - Chairman & MD, Export Import Bank of India.


Top Clients

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Organization chart

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Strength: Strong and popular brand name. Enter into nook and corner. Undertaken by government. Diversification of funds. Dedicated Employees. SWOT Analysis

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Weakness: Lack of good services. Lack of awareness about insurance among people. Lack of maintain human resource because of more employees

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Opportunities: Fast growing economy. Increasing per –capita income in India. Saving behavior.

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Threats: Arrival of new entrants in the insurance industry. Cut throat competition within the industry

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Questionnaire for Customer

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Questionnaire for Company

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