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Lect. 1 : Introduction to Communication and Media:

Lect. 1 : Introduction to Communication and Media

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Communication - process that allows beings - in particular humans - to exchange information by one of several methods. It requires symbols - languages -such as (i) speaking or singing, (ii) nonverbal, (iii) physical means, such as body language, sign language, touch or eye contact. Level of Communication: many levels (even for one single action), in many different ways, and for all beings, and some machines. Dimensions: Content ( what type of things are communicated ) Source ( by whom ) Form ( in which form ) Channel ( through which medium ) Destination/Receiver ( to whom ) Purpose/Pragmatic aspect ( with what kind of results )

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Communication as information transmission processes of information transmission governed by three levels of semiotic rules: Syntactic (formal properties of signs and symbols), pragmatic (concerned with the relations between signs/expressions and their users) and semantic (study of relationships between signs and symbols and what they represent). Therefore, communication is a kind of social interaction where at least two interacting agents share a common set of signs and a common set of semiotic rules. (This commonly held rule essentially ignores autocommunication , including intrapersonal communication via diaries or self-talk).

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In a simplistic model, information or content (e.g. a message in natural language) is sent in some form (as spoken language) from a emissior /sender/ encoder to a destination/receiver/ decoder . In a slightly more complex form a sender and a receiver are linked reciprocally.

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Forms of Communication Non-verbal Nonverbal communication - act or “emotional meaning” . Interchanging thoughts, opinions or information without the use of words , using gestures sign language , facial expressions and body language . Language Language is a syntactically organized system of signals, such as voice sounds, intonations or pitch, gestures or , written symbols which communicate thoughts or feelings.

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Mass media Mass media is a very large audience (typically at least as large as the whole population of a nation state ). mass society .

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Channels / Media The beginning of human communication through artificial channels, i.e. not vocalization or gestures, goes back to ancient cave paintings , drawn maps, and writing . Dominant communication medium divides history into the following stages: (i) Ideographic writing produced the first civilization; alphabetic writing,

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The second; printing, The third; electronic recording and broadcasting, The fourth; and computer communication, The fifth; mobile devices, involves ad-hoc organization through, allowing for effective many-to-many communication and social networking

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Electronic media A revolution in telecommunications providing new media for long distance communication. The first transatlantic two-way radio broadcast occurred on July 25 , 1920 and led to common communication via analogue and digital media: Analog telecommunications include traditional telephony , radio , and TV broadcasts. Digital telecommunications allow for computer-mediated communication , telegraphy , and computer networks .

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Communications media impact more than the reach of messages. Thomas Edison had to discover that hello was the least ambiguous greeting by voice over a distance; previous greetings such as hail tended to be garbled in the transmission. Modern communication media now allow for intense long-distance exchanges between larger numbers of people ( many-to-many communication via e-mail , Internet forums ). On the other hand, many traditional broadcast media and mass media favor one-to-many communication ( television , cinema , radio, newspaper, magazines).

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Media may refer to various aspects: In communication : Recording media , devices used to store information Print media , communications delivered via paper or canvas Electronic media , communications delivered via electronic or electromechanical energy Multimedia , communications that incorporate multiple forms of information content and processing Hypermedia , media with hyperlinks Digital media , electronic media used to store, transmit and receive digitized information

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Published media , any media made available to the public Mass media , all means of mass communication Broadcast media , communications delivered over mass electronic communication networks News media , mass media focused on communicating news News media (United States) , the news media of the United States of America Media meshing , the act of combining of multiple communication mediums to enrich an information consumer's experience New media , media that can only be created or used with the aid of modern computer processing power