overreachinggoals_friday

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COMMUNITY LEADERSHIP CONFERENCE ¦Metro Orlando Economic Development Commission ¦Orlando/Orange County Convention & Visitors Bureau ¦Central Florida Partnership South Seas Island Resort ¦ Captiva Island, Florida ¦ January 18 – 20, 2008 : 

COMMUNITY LEADERSHIP CONFERENCE ¦Metro Orlando Economic Development Commission ¦Orlando/Orange County Convention & Visitors Bureau ¦Central Florida Partnership South Seas Island Resort ¦ Captiva Island, Florida ¦ January 18 – 20, 2008 ¦ Going Global Together ¦ Missions and Overarching Goals ¦ Independent - Interdependent

MISSIONS : 

Economic Growth and Diversification Through Generation of Primary Jobs and Capital Investment A Regional Partnership Where Leaders Are in the Best Position to Collaborate and Take Decisive Action to Advance Prosperity and Quality of Life Brand, Market, and Sell the Area Globally as the Premier Leisure, Convention and Business Destination for the Continual Economic Benefit of the Community MISSIONS COMMUNITY LEADERSHIP CONFERENCE Captiva Island, Florida ¦ January 18 – 20, 2008 2

OVERARCHING GOALS AND STRATEGIES : 

OVERARCHING GOALS AND STRATEGIES COMMUNITY LEADERSHIP CONFERENCE Captiva Island, Florida ¦ January 18 – 20, 2008 3

Slide 4: 

Global Marketing:Build Brand as Location for Business Sales and Project Management:Targeted Sector Strategy Business Environment Development Existing Industry Outreach Competitive Intelligence Economic Development Legislative Agenda COMMUNITY LEADERSHIP CONFERENCE Captiva Island, Florida ¦ January 18 – 20, 2008 Global Marketing:Build Brand as Location for Business 4

Slide 5: 

Global Marketing:Build Brand as Location for Business Sales and Project Management:Targeted Sector Strategy Business Environment Development Existing Industry Outreach Competitive Intelligence Economic Development Legislative Agenda COMMUNITY LEADERSHIP CONFERENCE Captiva Island, Florida ¦ January 18 – 20, 2008 Global Marketing:Build Brand as Location for Business 5

Slide 6: 

Global Marketing:Build Brand as Location for Business Sales and Project Management:Targeted Sector Strategy Business Environment Development Existing Industry Outreach Competitive Intelligence Economic Development Legislative Agenda COMMUNITY LEADERSHIP CONFERENCE Captiva Island, Florida ¦ January 18 – 20, 2008 Global Marketing:Build Brand as Location for Business 6

Slide 7: 

Sales and Project Management:Targeted Sector Strategy Modeling Simulation and Training Digital Media Software Design Optics and Photonics Film and Entertainment Life Science and Biotechnology Aviation and Aerospace Manufacturing and Distribution Alternative Energy COMMUNITY LEADERSHIP CONFERENCE Captiva Island, Florida ¦ January 18 – 20, 2008 7

Slide 8: 

Global Marketing:Build Brand as Location for Business Sales and Project Management:Targeted Sector Strategy Business Environment Development Existing Industry Outreach Competitive Intelligence Economic Development Legislative Agenda COMMUNITY LEADERSHIP CONFERENCE Captiva Island, Florida ¦ January 18 – 20, 2008 Business Environment Development 8

Slide 9: 

Global Marketing:Build Brand as Location for Business Sales and Project Management:Targeted Sector Strategy Business Environment Development Existing Industry Outreach Competitive Intelligence Economic Development Legislative Agenda COMMUNITY LEADERSHIP CONFERENCE Captiva Island, Florida ¦ January 18 – 20, 2008 Existing Industry Outreach INDUSTRY OUTREACH PROGRAM 9

Slide 10: 

Global Marketing:Build Brand as Location for Business Sales and Project Management:Targeted Sector Strategy Business Environment Development Existing Industry Outreach Competitive Intelligence Economic Development Legislative Agenda COMMUNITY LEADERSHIP CONFERENCE Captiva Island, Florida ¦ January 18 – 20, 2008 Competitive Intelligence 10

Slide 11: 

Global Marketing:Build Brand as Location for Business Sales and Project Management:Targeted Sector Strategy Business Environment Development Existing Industry Outreach Competitive Intelligence Economic Development Legislative Agenda COMMUNITY LEADERSHIP CONFERENCE Captiva Island, Florida ¦ January 18 – 20, 2008 Economic Development Legislative Agenda 11

Slide 12: 

Global Marketing:Build Brand as Location for Business Sales and Project Management:Targeted Sector Strategy Business Environment Development Existing Industry Outreach Competitive Intelligence Economic Development Legislative Agenda COMMUNITY LEADERSHIP CONFERENCE Captiva Island, Florida ¦ January 18 – 20, 2008 Economic Development Legislative Agenda 12

Slide 13: 

Communicate a Compelling, Distinctive and Emotional Brand Story about Orlando Target High Potential International Markets Deliver Orlando’s Brand Promise to Ensure Worldwide Repeat Visitation Create Brand Evangelists Grow Strategically Significant Meetings ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU TOMORROW’S TOPIC COMMUNITY LEADERSHIP CONFERENCE Captiva Island, Florida ¦ January 18 – 20, 2008 13

Slide 14: 

CENTRAL FLORIDA PARTNERSHIP World Class Transportation System for Visitors and Residents Best Regional Entrepreneurial System Top Notch Research and Effective Regional Cooperation Diversified Leadership Program Promote the Right Public Policies COMMUNITY LEADERSHIP CONFERENCE Captiva Island, Florida ¦ January 18 – 20, 2008 14

Slide 15: 

Promote the Right Public Policies COMMUNITY LEADERSHIP CONFERENCE Captiva Island, Florida ¦ January 18 – 20, 2008 15

Slide 16: 

Top Notch Research and Effective Regional Cooperation TODAY’S TOPIC COMMUNITY LEADERSHIP CONFERENCE Captiva Island, Florida ¦ January 18 – 20, 2008 16

Slide 17: 

World Class Transportation System for Visitors and Residents TOMORROW’S TOPIC COMMUNITY LEADERSHIP CONFERENCE Captiva Island, Florida ¦ January 18 – 20, 2008 17

OVERARCHING GOALS AND STRATEGIES : 

OVERARCHING GOALS AND STRATEGIES COMMUNITY LEADERSHIP CONFERENCE Captiva Island, Florida ¦ January 18 – 20, 2008 18