eCommerce_Marketing_Pres

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Moderator: Drew Ianni, Global Chair, ad:techPresenters:Chris Autry, CEO, Tailgate TechnologiesPhillip Ho, General Manager, ZujiMeraj Huda, Principal Consultant, Forumline Consulting : 

Moderator: Drew Ianni, Global Chair, ad:techPresenters:Chris Autry, CEO, Tailgate TechnologiesPhillip Ho, General Manager, ZujiMeraj Huda, Principal Consultant, Forumline Consulting

Discussion Points : : 

Discussion Points : Building a Compelling eCommerce Offer What verticals succeed and why? What do consumers want from an eCommerce offer? What partners do you need to make it happen? The Interplay between Online Marketing and eCommerce What is the relationship between online marketing and eCommerce? Behavioural and contextual targeting, does it work? Is it a good thing or a bad thing? What models of online advertising are successful for eCommerce? The Future of Online Marketing and eCommerce What are some of the current trends in online advertising and eCommerce? How do these trends affect consumers? Organisations? 5 predictions for the future of online advertising and eCommerce?

eCommerce marketing revolves around a compelling eCommerce platform : 

eCommerce marketing revolves around a compelling eCommerce platform Right Offer (Product) Right Audience (Promotion) Right Time (Placement) Right Price eComm Platform

What makes a compelling eCommerce platform? : 

What makes a compelling eCommerce platform? Building a Compelling eCommerce Offer What verticals succeed and why? What do consumers want from an eCommerce offer? What partners do you need to make it happen?

eCommerce marketing is focussed on reaching the right audience at the right time : 

eCommerce marketing is focussed on reaching the right audience at the right time Right Offer (Product) Right Audience (Promotion) Right Time (Placement) Right Price eComm Platform

The role of online marketing is to drive users to a compelling eCommerce offer : 

The role of online marketing is to drive users to a compelling eCommerce offer The Interplay between Online Marketing and eCommerce What is the relationship between online marketing and eCommerce? Behavioural and contextual targeting, does it work? Is it a good thing or a bad thing? What models of online advertising are successful for eCommerce?

eCommerce marketing is transforming the very concept of marketing : 

eCommerce marketing is transforming the very concept of marketing Right Offer (Product) Right Audience (Promotion) Right Time (Placement) Right Price eComm Platform Right Message (Participation) Right Group (Peer to Peer) Right Model (Predictive Modelling) Right Channel (Pathway)

Technology and user behaviour are redefining the concept of marketing itself : 

Technology and user behaviour are redefining the concept of marketing itself The Future of Online Marketing and eCommerce What are some of the current trends in online advertising and eCommerce? How do these trends affect consumers? Organisations? 5 predictions for the future of online advertising and eCommerce

5 Predictions for the future of online advertising and eCommerce : 

5 Predictions for the future of online advertising and eCommerce Advertising becomes a form of eCommerce eCommerce becomes fully distributed and format independent Behavioural targeting slowly vanishes, replaced by group targeting Consumer data is derived from offline as well as online sources Advertising becomes intelligent application based communication

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