Maximizing Sustainable Tourism impact for...

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Maximizing Sustainable Tourism impact for inclusive and low carbon growth Zoritsa Urosevic World Tourism Organization

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Hosted by: Maximizing Sustainable Tourism impact for inclusive and low carbon growth Zoritsa Urosevic World Tourism Organization

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Maximizing Sustainable Tourism impact for inclusive and low carbon growth Colombo, 7 October 2014 Zoritsa Urosevic World Tourism Organization

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The promotion of responsible, sustainable and universally accessible tourism . “ The fundamental aim of the Organization shall be the promotion and development of tourism with a view to contributing to economic development, international understanding, peace and prosperity ” - UNWTO Statutes - UNWTO’s Mandate

TourismTowards 2030:

TourismTowards 2030 WHY DOES TOURISM MATTER?

Tourism…some figures:

Tourism …some figures

TourismTowards 2030:

TourismTowards 2030 Tourism towards 2030

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International tourist arrivals to reach 1.8 billion by 2030 1,087 bn 1.8 bn 1.4 bn

Emerging economy destinations to surpass advanced destinations before 2020:

Emerging economy destinations to surpass advanced destinations before 2020 462 mn 772 mn 552 mn 527 mn 1,037 mn 540 mn

Asia and the Pacific will gain most of the new arrivals:

Asia and the Pacific will gain most of the new arrivals 744 mn 204 mn 150 mn 50 mn 61 mn 475 mn 535 mn 248 mn 149 mn 134 mn

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Asia and the Pacific, the Middle East and Africa to increase their shares 1980 (277 mn ) 2010 (940 mn) 2030 (1.8 bn )

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Sri Lanka: incredible growth Sri Lanka is a country that been through many changes, but for tourism it has seen some tremendous growth in the past decade or so. International arrivals have grown by some +38 % from half a million annual arrivals in 2005 to over 1.3 mil last year (2013), representing some 1 bil (USD) in revenue .

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Year International Tourist Arrivals International Outbound Tourism International Toursim Receipts International Tourism Expenditure 2000 0.4 - 0.2 0.2 2005 0.5 - 0.4 0.3 2010 0.7 (46.1%) - 0.6 0.5 2011 0.9 (30.8%) - 0.8 (40.9%) 0.5 2012 1.0 (17.5%) - 1.0 (44.5%) - 2013 1.3 (26.7%) - - - Million( Mn (%), Billion US $) Sri Lanka Statistics , UNWTO Barometer

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  E-zine weblink : http ://www.unwto.org/tourism&mdgsezine / Tourism and the MDGs

Tourism & Sustainability:

Tourism & Sustainability

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Project Beneficiaries Enhancing capacities for Sustainable Tourism for development in developing countries EU Officials in Headquarters - DG DEVCO EU Delegations in developing countries International Development Organizations Policy makers at the national level Private Sector Civil Society

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What are the objectives? Enhancing capacities for Sustainable Tourism for development in developing countries To enhance understanding and awareness of the tourism sector’s importance for sustainable development in DCs To provide guidance for assessing sector’s importance for: S ustainable tourism FOR development, Planning actions and assistance Enhancing sustainability of ongoing initiatives Identifying opportunities D eliver a user-friendly Guidebook/Study “ Sustainable Tourism for Development ” which will enable the EU and other development institutions to include sustainable tourism development in their programme cycles

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Methodology on Sustainable Tourism Enhancing capacities for Sustainable Tourism for development in developing countries

Green Economy Report:

Green Economy Report Growth with a Business-as-Usual Approach is no longer possible Tourism is a key sector in the shift towards a Green Economy . UNWTO/UNEP cooperative effort (2011) Tourism is one of the 11 economic sectors included in the Green Economy Report (Agriculture, Fisheries, Water, Forests, Renewable Energy, Manufacturing, Waste, Buildings, Transport, Tourism, Cities).

Advocacy for sustainable tourism/trade:

Advocacy for sustainable tourism/trade G20 Leaders Summit, Los Cabos , 2012 The United Nations Conference on Sustainable Development (Rio+20), The Future We Want , Rio de Janeiro, 2012 4 th Global Aid for Trade Review, Geneva, 2013 AGENDA 2014: SDGs formulation, inclusion of tourism (SDG8) UN Conference on Small Island Developing States (SIDS), Apia, Samoa (1-4 September) Ten-Year Comprehensive review Conference of the Almaty Programme of Action for LLDCs * (Nov 2014, Vienna) 10YFP for Sustainable Tourism (UNWTO, France, Korea, Morocco)

Rio+20 Conference (2012):

Rio+20 Conference (2012) The importance of sustainable tourism , including ecotourism, was confirmed by Rio+20 meeting and is highlighted in the outcome document The Future We Want (paragraphs 130-131). In operational terms, Tourism became one of the 5 areas ( Consumer information; Sustainable lifestyles and education; Sustainable public procurement; Sustainable buildings and construction; Sustainable tourism, including ecotourism) of the 10 Year Framework of Programmes on Sustainable Consumption and Production (10YFP ).

10YFP Sustainable tourism :

10YFP Sustainable tourism Significance of the 10YFP for Sustainable Tourism The 10YFP programme offers a major opportunity for achieving sustainability globally for the tourism sector over the next decade and to ensure that tourism contributes effectively to sustainable tourism. The 10YFP, with its political mandate, Trust Fund and multi-stakeholder processes, provides the chance to inspire and drive the necessary collective changes in the sector.

Tourism for inclusive and sustainable development:

Tourism for inclusive and sustainable development

Tourism: 30% of world’s services exports:

Tourism: 30% of world’s services exports Tourism is trade , an economic activity with substantial impact on: International trade and wealth creation for many developing countries , including MICs, LDCs and SIDS. A k ey sector for graduating from LDC status ( M aldives, Cabo Verde, Samoa in 2014) Job creation and entrepreneurship P overty reduction and development, if sustained by inclusive policies. 36 out of 48 LDCs identify tourism as a key productive sector. Preservation of nature and culture

WTO - Aid for Trade:

WTO - Aid for Trade The Fourth Global Review of Aid for Trade focused on the theme “Connecting to value chains ” (Geneva, July 2013) Tourism was highlighted as one of 5 key sectors : Agri -food; Information and communication technology; Textiles and apparel; Tourism ; Transport and logistics OECD, WTO and UNWTO launched the joint study ‘Aid for Trade and Value c hains in Tourism’ that identifies challenges and opportunities for tourism to contribute to inclusive growth, through its value chains.

ODA flows for Tourism: 0.13% of total ODA:

ODA flows for Tourism: 0.13% of total ODA

Main obstacles to greater participation of SMES and companies in value chains :

Main obstacles to greater participation of SMES and companies in value chains Partners ’ and donors ’ responses Source: Joint OECD-WTO-UNWTO monitoring survey 2013

OECD – WTO - UNWTO Report Conclusions:

OECD – WTO - UNWTO Report Conclusions Availability and quality of infrastructure plays a key role for the development of the tourism sector … … so does security in destination countries and the smoothness of visa schemes. M ajor bottlenecks for growth and for linking with global value chains : weak business environment, lack of access to finance and lack of access to skilled labor

OECD – WTO - UNWTO Report Conclusions:

OECD – WTO - UNWTO Report Conclusions Tourism is an important and growing sector with relevant spill-overs to the rest of the economy Tourism is employment intensive and its significant potential to contribute to inclusive growth and poverty reduction is widely recognized In many countries covered by the OECD-WTO-UNWTO Monitoring Survey, the tourism sector is explicitly highlighted in the national development plans

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On average, 1 € of Value Added in tourism related industries results in 56 % of VA in upsteam industries, distributed as follows Upstream effects of tourism expenditures, source OECD TiVA

UNWTO led Innovative delivery initiatives:

UNWTO led Innovative delivery initiatives DELIVERY: Steering Committee on Tourism for Development : a strategic alliance with ten other UN and international organizations to “Deliver as One in Tourism” - to provide an integrated, effective approach and build on their complementary competencies. UNWTO, ITC, WTO, UNCTAD, UNDP, UNEP, UNESCO, UNIDO, ILO, UNWOMEN MOBILIZING RESOURCES : Guidebook on Sustainable Tourism for Development to empower EU delegations in 180 countries to include tourism in their work. EC DG DEVCO commissioned UNWTO to prepare a the Guidebook to concretely translate EU post-2015 priorities for tourism in the 2014-2020 cycle and instruments. PROGRAMMING : 10 YFP Sustainable Tourism programme: sustainable consumption and production at the core of tourism business

The way forward: maximizing tourism impacts for Inclusive growth:

The way forward: maximizing tourism impacts for Inclusive growth UNWTO will continue its Advocacy efforts to place higher tourism in the Post 2015 Agenda UNWTO is committed to develop a sound 10 Year Framework of Programme on sustainable consumption and production for Sustainable Tourism, Sri Lanka should take the opportunity to engage. The private sector is a key actor in touri sm and can be instrumental in development cooperation in partnership with the public sector and other stakeholders . The EU offers great opportunities to strengthen SMEs competitiveness Maximizing the positive impacts including developping the value chains in tourism (agro tourism, creative industries….)

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Zoritsa Urosevic [email protected] UNWTO c/Capitán Haya, 42 Madrid ( Spain ) www.unwto.org

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