creative advertisement

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By: shrikrishna.dsrcbm (118 month(s) ago)

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Creative Advertisement : 

Creative Advertisement By, Priyanka.M.G

Advertisement : 

Advertisement A world is filled with advertisements. Different media are used in advertising. For Ex: Radio commercials get millions of teenagers to shop for products made exclusively for them.

Need of Advertisements : 

Need of Advertisements Some Advertisements is essential, without it consumers would be unaware of goods and services available and their choices would be restricted.

So What is advertisement? : 

So What is advertisement? It is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.

Slide 5: 

Advertisements usually have a negative connotation associated with them and because of this most people don’t like taking the time look at and even read advertisements. The good news is, not all advertisements are bad and some companies have taken the time to design some very clever advertising campaigns.

“ Brain is a wonderful organ, it starts the moment you get up in the morning and does not stop until you get up the office”.“Creativity beats frequency anytime”. : 

“ Brain is a wonderful organ, it starts the moment you get up in the morning and does not stop until you get up the office”.“Creativity beats frequency anytime”.

Creative advertisement makes us to see twice!!! : 

Creative advertisement makes us to see twice!!!

Zoo Zoo for Valentines day : 

Zoo Zoo for Valentines day

Slide 9: 

An advertisement by Jung von Matt/Alster for watchmaker IWC. Bus straps have been fashioned from images of IWC’s Big Pilot’s Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany. 16 more advertisements after the jump.

Slide 10: 

A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Holes on the print allows the steam to come out. Wordings around the cup reads ‘Hey, City That Never Sleeps. Wake up.” from Folgers.

Slide 11: 

An innovative idea on a large billboard in Amsterdam, Netherlands. It really makes you want that ‘Heineken’.

Slide 12: 

This is a great advertisment campaign at Unicenter Shopping Mall in Buenos Aires, Argentina for Valentine’s Day. It magnifies the romantic ambience with a simple idea.

Slide 13: 

Life-size stickers of people were stuck on automatic sliding doors at a mall in Mumbai, India. When someone approaches the doors move apart and it feels like the people on the door are moving away. The person enters to find the message ‘People Move Away When You Have Body Odour’.

Slide 14: 

A sticker has been placed on the high voltage box depicting that Duracell’s batteries were used. Cool advertisement found in Malaysia.

Slide 15: 

An ambient exercise to promote Eatalica burgers. A ‘Caution Wet Floor’ board was placed near an Eatalica burger signboard. The copy on the board reads ‘Oogling at the burger may involuntarily cause drooling which may in turn lead to a wet floor. Issued for your safety by the management of Eatalica restaurant’. Eatalica is an American-Italian Food Joint in Chennai, India.

Slide 16: 

A life size sticker for the horror movie ‘The Maid’ in Singapore placed near the toilet round the corner. The kind of advertisement that makes you pee in your pants.

Slide 17: 

A giant mirror was built that allowed passersby to stop and look at themselves wearing Indivi clothes at a shopping mall in Tokyo, Japan

Slide 18: 

An advertisement for a job recruiting company in Berlin, Germany. Depicting people working in the vending machines, ATMs, it delivers the message that ‘Life is too short for the wrong job’.

Slide 19: 

Stickers were placed in selected car park locations and car workshops where the product is sold in Malaysia. It delivers the message that M-Tech Plasma HID Lights are 300% brighter than regular headlights. The burn effect sticker from the headlights really leaves an impression.

Slide 20: 

This is an advertisement found in Vancouver during the National Non-Smoking Week. The car was placed at the Vancouver Art Gallery and the message reads ‘Death from car accidents: 370, Death from smoking-related causes: 6,027, Quit now before it kills you.’

Slide 21: 

Life size images were stuck on glass doors at shops, airports in South Africa for the advertisement of glass and window cleaner I.C.U. The expression on the face is priceless.

Slide 22: 

Another creative idea by The Fitness Company. Heavy Weights were placed at various subways in New York City which creates an illusion that the person holding the safety bar is doing weights.

Slide 23: 

A very cost-effective advertisement in Hong Kong for a yoga school. It showcases the prowess of a yoga practitioner on the flexible stems of drink straws. A surge of enquiries and enrollment went after up this promotional stunt.

Slide 24: 

This is a creative ad by Mini Cooper placed at the Zurich, Switzerland train station. It gives the perception that the Mini Cooper has a large space.

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