Magazine Research

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Magazine Research:

Magazine Research Nicholas Thetford

Slide2:

Convention #1: Masthead Empire’s master head is always in the same font, and usually red – however sometimes it will be a different colour, like black in this cover, to meet the four colour limit or if it is more ascetically pleasing. Parts of the base image cover it as the majority of readers are subscribers and know what the masthead says. Convention #4: Header Bar Here there is a header bar teasing content inside the magazine issue. This is bold and stands out, usually mirrored with a footer bar . Convention #3: Base Image All the colours used in the rest of the magazine are pulled from the base image which is conventionally a mid to extreme close up shot. The Joker covers part of the Convention #2: Cover Line The cover line is conventionally the largest text on the magazine barring the masthead . It advertises the main part of the issue and is eye catching. Convention #5 & 6: Bar Code & Price These two are always present on the front cover, sometimes next to eachother sometimes not. They are small as to not draw too much attention. Convention #7 & 8: Date & Issue Number The date is usually bolder then the price and website , but still small like the issue no. Convention #9: Plugs Plugs dictate other content within the issue other than the main article in the cover line . Here they are separated by dots and Deadpool’s head. Convention #10: Strapline The magazine has a signature strapline which describes the magazine in one sentence. Convention #11: Pull Quote /Teasers Quoting the issue, teasing what is to come with details of what will be in the articles inside making the reader want to read it to get the information. Convention #12: Puff This issue doesn’t have a puff which is unconventional, they are usually used grab eyes and boost sales, much like the teasers.

Slide3:

Convention #1: Masthead Empire is written in striking red, which stands out against a almost monochrome base image . Convention #2: Cover Line The cover line is set to be covered by the base image however it’s only the edge of the letters meaning its easy to read from a distance. Convention #3: Base Image The colours for all the text is pulled from the base image, apart from the red which is there because it is Empire’s signature colour. Convention #4: Footer Bar Contains extra information of what is inside the issue aside from the cover line . It is bold, but not restrained to a bar on this cover. Convention #5: Bar Code The Barcode is off to the side of this issue, it is more in focus than in the Deadpool issue however is still small. Convention #6,7 & 8: Price & Date & Issue Number These two are in the dip of the M, meaning they are framed and easy to find but do not interfere with the rest of the cover. The date is in a slightly more bolder font than the prices. Convention #9: Plugs Empire normally adds the plugs with a plus symbol, showing the additional articles in the issue. Convention #10: Strapline The magazine has a signature strapline which describes the magazine in one sentence. Convention #11: Pull Quote /Teasers Quoting the issue, teasing what is to come with details of what will be in the articles inside making the reader want to read it to get the information. Convention #12: Puff A puff increases sales, like this puff offering a free poster in big bold writing.