Category: Others/ Misc

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Newton Consulting Group - one of the best branding companies in India, presents to you 5 tips to boost your social media traffic. Newton offers best branding services in India including brand strategy, and brand consultancy services to create brands of the future. So if you are looking for branding solutions then call us at 011-40045910 or visit http://www.newton.co.in/


Presentation Transcript



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CHOOSE THE RIGHT SOCIAL MEDIA CHANNEL 91% of retail brands use 2 or more social media channels. - Brandwatch 81% of all Small and Medium businesses use some kind of Social Media Platform. - Brandwatch It is very crucial that you choose the right social media platform to interact with your target audience. Depending upon the type of your product/service, you should choose the relevant social media channel and build your target audience on that. For this, you have to have a thorough understanding of all the social media channels- their working, the type of audience they cater to, and the type of content that goes in them.

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UNDERSTAND YOUR TARGET AUDIENCE Social platforms like Snapchat and Instagram are especially popular among the age-group 18-24. – PEW Research Center Before you roll out your social media activities on the selected channels, you must have a thorough understanding of the respective target audience. It’s very important to know what type of audience you want to engage with and understand their needs and demands as it forms the foundation of content generation.

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CONTENT IS KING We are living in an era largely dominated by plethora of content, most of which is purely trash. In such a scenario, it is very important to have a relevant and engaging content in order to distance your brand from the junk. P roducing rich and relevant content is important but producing content that engages the reader takes serious efforts. Include visuals (image/video) and keep the content as precise as possible. Follow the latest trends and technological advances related to your industry, it will ensure you a consistent stream of engaging content. 78 percent of CMOs think rich content is the future. - Hanley Wood Articles with images get 94% more views than those without photos. - NewsCred

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TIMING IS CRUCIAL You need to do a thorough study on when is it the best time to post on social media. Along with the consistency that you need to maintain, you also should know when your audience would listen to you the most. Remember, not every day in the week receive the same amount of audience. Therefore, you need to plan a social media calendar for your posts every month. Best time to post on Facebook : 09:00 AM - 12:00 PM Best time to post on Instagram : 01:00 PM - 05:00 PM Best time to post on Twitter : 08:00 AM - 10:00 AM Best time to post on LinkedIn : 10:00 AM - 12:00 PM

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ONLINE REPUTATION MANAGEMENT (ORM) A brand’s digital reputation is how people see it when they search for it online; it’s here, ORM comes into play. ORM deals with managing your brand’s online reputation which primarily involves- listening to your audience, keeping them entertained and engaged, addressing their issues if any, and creating a powerful and positive image of your brand. 2 out of 3 people see internet as the most reliable source of information about a person or a business. - Edelman Insights

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FOR MORE INFORMATION INDIA OFFICE 38, Okhla Phase-3, Okhla Industrial Area, New Delhi - 110020 ABOUT US Newton Consulting India is the subsidiary of Newton Consulting Group Inc. with its HQ in New York, USA. We are amongst the best branding agencies in India. Our services include Business Consulting, Product Development, Creative Designing and Digital Media Marketing. If you are looking for a branding agency then call us at 011- 40045910 or visit our website http://www.newton.co.in/

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