Presentation innovation

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By: RHDesign (124 month(s) ago)

Product Development Innovation is defiantly the way key to getting ahead in any small business. It is our original ideas that give us the edge over our competitors and allow us to carve out enough of a market to make money. For anyone out there that has a great new idea and needs a boost please check out Reach High Design. This is our bread and butter. http://www.reachhighdesign.com/

Presentation Transcript

Introduction: 

© 2004 Copyright Invent-DCU Introduction Ron Immink Operations manager Business development Marketing Invent Background Dutch BA Small Business Entrepreneur since 1988 (failed?) Specialist in small business development

CREATIVE THINKING FOR BUSINESS DEVELOPMENT: 

© 2004 Copyright Invent-DCU CREATIVE THINKING FOR BUSINESS DEVELOPMENT

INNOVATION: 

© 2004 Copyright Invent-DCU INNOVATION IMPORTANCE OF INNOVATION KEY SUCCESS FACTOR SHORTER PRODUCT LIFE CYCLES SPEED OF CHANGE

INNOVATION: 

© 2004 Copyright Invent-DCU INNOVATION MAIN DIRECTIONS Adjustment; small changes Modification; maintaining technology, different function Renovation; same function, different technology Product, process or organisation

INNOVATION: 

© 2004 Copyright Invent-DCU INNOVATION STATE OF MIND SUITS SME’S Quick Flexible Close to networks (suppliers/customers/staff) PROBLEM Finance Organisation

NOT INNOVATING: 

© 2004 Copyright Invent-DCU NOT INNOVATING NOT READY FOR RAPID CHANGE GRADUAL REDUCTION (Frog) NICHE TAKEN OVER INACTION IS BUSINESS SUICIDE

PART OF BIGGER PICTURE (SPOTcheck): 

© 2004 Copyright Invent-DCU PART OF BIGGER PICTURE(SPOTcheck) EXTERNAL FACTORS: 1. Environment 2. Market 3. Customers 4. Direct competition 5. Suppliers PROMOTORS/ MANAGEMENT TEAM 6. Promoters/management team INTERNAL FACTORS 7. Strategy 8. Marketing 9. Sales/promotion/channels 10. Products/services 11. Process 12. Product development/innovation 13. Human resources 14. Planned use of financial resources 15. Financial planning 16. Systems & Administration

Developing your business: 

© 2004 Copyright Invent-DCU Developing your business THE WAY WE THINK First stage thinking Attitudes Knowledge Skills Values Attitude/disposition Second stage thinking JUMPING !!!

Developing your business: 

© 2004 Copyright Invent-DCU Developing your business BARRIERS Thinking in straight patterns Looking for 1 solution for the problem Giving the answer which is expected Automatically reject new and weird ideas Prejudice Fear

Developing your business: 

© 2004 Copyright Invent-DCU Developing your business Intelligence Linguistic Musical Kinesthetic Logical Spatial Logical Emotional

DEVELOPING YOUR BUSINESS: 

© 2004 Copyright Invent-DCU DEVELOPING YOUR BUSINESS Stages of creative thinking: 1. Move away: 2. Bring back into the world

DEVELOPING YOUR BUSINESS: 

© 2004 Copyright Invent-DCU DEVELOPING YOUR BUSINESS RUBISH IN, RUBISH OUT

BANDWIDTH: 

© 2004 Copyright Invent-DCU BANDWIDTH Professional bandwidth Agriculture Banking Construction Education Government Hospitality IT Utilities Media Medicine/Health Military Retail Telecommunications Trade Transportation

BANDWIDTH: 

© 2004 Copyright Invent-DCU BANDWIDTH Technology bandwidth How much on your computer makes sense to you? Attention bandwidth How much do you remember? How much do you talk? How much do you listen? People bandwidth Who do you know?

DEVELOPING YOUR BUSINESS: 

© 2004 Copyright Invent-DCU DEVELOPING YOUR BUSINESS TECHNIQUES Brainstorming Attribute listing Who, what, where, when, why, how Mind mapping Random words Discontinuity/serendipity Doodle Dream!!!!!

DEVELOPING YOUR BUSINESS: 

© 2004 Copyright Invent-DCU DEVELOPING YOUR BUSINESS FUTURE TRENDS Cocooning Fantasy adventure Small indulgences Ergonomics Cashing out Staying alive The multifunctional consumer Women Clanning

DEVELOPING YOUR BUSINESS: 

© 2004 Copyright Invent-DCU DEVELOPING YOUR BUSINESS Other: Merging cultures Merging technologies Virtual reality The use of drugs for specific purposes Development of genetic engineering The role of computer in our society Telecommunication The Web

DEVELOPING YOUR BUSINESS: 

© 2004 Copyright Invent-DCU DEVELOPING YOUR BUSINESS TREND WATCHING Look for changes in food, new products, trendy restaurants Look at the introduction of new products (failures and successes) Changes in family structure Changes in work environment Environment; are people changing their behaviour Economy; optimism or pessimism Culture Changes in wording Read science fiction Think changes through into their extremes!!!!

DEVELOPING YOUR BUSINESS: 

© 2004 Copyright Invent-DCU DEVELOPING YOUR BUSINESS IRELAND 2010 2025 EUROPE 2010 2025 ?

DEVELOPING YOUR BUSINESS: 

© 2004 Copyright Invent-DCU DEVELOPING YOUR BUSINESS YOUR OFFICE True commitment (do you want your staff to be smarter than you?) Humour Allow mistakes Share ideas (sharing is caring) Reward Brainstorm Hire unusual people Identify the joker

EVALUATE: 

© 2004 Copyright Invent-DCU EVALUATE STRATEGIC BOX: MISSION VISION VALUE PASSION POSITIONING RESOURCES

EVALUATE: 

© 2004 Copyright Invent-DCU EVALUATE What is good about it? Why, why, why What is needed for implementation? What data do we need? Business plan process You Idea Formal Marketing Process People Finance

SPOT CHECK: 

© 2004 Copyright Invent-DCU SPOT CHECK FACTOR 12. Product development / Innovation Quality of innovation planning Score Level of ongoing product development Innovation as strategic focus Involvement of staff Portfolio of ideas for product development Manager(s) responsible for innovation

SPOT CHECK: 

© 2004 Copyright Invent-DCU SPOT CHECK Level of ongoing product development The number of planned new products/services introduced in the next 3 years Feedback systems in place How systematic is the company's approach to innovation. Innovation as strategic focus The budget made available for innovation The management time planned to be spent on innovation. Involvement of staff Promoters' attitude towards staff involvement in innovation/product development Planned reward schemes for innovative ideas Training. Portfolio of ideas for product development The number of ideas under consideration Their stage in the development process What action is planned to progress them. Manager(s) responsible for innovation Qualifications Experience Organisational ability Planning ability.

RECAP: 

© 2004 Copyright Invent-DCU RECAP STATE OF MIND PART OF BIGGER PICTURE DO OR DIE BLOW YOUR MIND TECHNIQUES BUSINESS PLAN

Contact details: 

© 2004 Copyright Invent-DCU Contact details If you want to talk: Ron: 01-7005721 086-8271490 [email protected]

Literature: 

© 2004 Copyright Invent-DCU Literature Fiath Popcorn: Popcorn report Clicking Edward de Bono: Parallel thinking Six hat method The visionary handbook, Wacker and Taylor The art of the long view, Peter Schwartz The flee and the elephant, Handy http://www.espacenet.com www.spotcheckonline.com

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