2020 trends for SMALL BUSINESS SOCIAL MEDIA MARKETING

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2020 trends for SMALL BUSINESS SOCIAL MEDIA MARKETING

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2020 trends for SMALL BUSINESS SOCIAL MEDIA MARKETING Here’s my 2017 New Year’s resolution to you: I want you to focus on your organic social media reach for the next year. As we wrap up 2016 I’ve been reviewing my core strategy for my personal brand and why it matters for all of my clients small business friends contemporaries and others putting out branded content. Over the past year I got really serious about putting out content on YouTube Facebook Snapchat and most recently Instagram as they introduced new platform features. A lot happened this year with my personal brand. A lot happened this year with my personal brand. But what’s most fascinating to me is the minimal amount of money I put behind paid advertising. Yes I put money behind some YouTube pre-rolls and paid for the amplification of some Facebook video but not to the levels of what the majority of you spend or would spend to see big results. Trend 1 - Cryptocurrency market jumps by over 13 billion driven by bitcoin as major technical event approaches A rally in bitcoin led the cryptocurrency market higher on Friday. Bitcoin crossed 10000 the first time it has hit that price since February. The upcoming “halving” event in bitcoin has helped support the recent price rise. Industry participants say that stimulus measures from global central banks as well as recent interest from institutional investors has helped boost bitcoin’s price. Trend 2 – Marketing firm MARTECHLIVE said social media volume saw a whopping 52X surge between January and March in India in the wake of Covid- 19 pandemic. A senior official of the firm noted that social media buzz picked up from 0.4 million in January and 1.6 million in February to a staggering 20.3 million till March 24. The number reportedly spiked simultaneously as corona virus cases jumped from just one in January to the over 500 in March. “Each time PM Modi addressed the nation to make announcements such as Janata Curfew and 21-day total lockdown in March social media volume noted a jump. Celebrities cricketers and politicians urging people to follow the lockdown and five-minute gratitude showing on Janata Curfew day were other instances” said Husain Imnan Company Director of StraitsResearch told newspersons in a virtual briefing call.. With limited activity out of home Indians are reportedly reading contributing and influencing on social media.

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According to StraitsResearch the total volume of Covid-19 related conversations reached 22.3 million by March 24 in the INDIA. “Social media volume doubled in the same period as pantry preparation picked up significantly when social distancing and quarantining became the new norm. There was a decline in store visits and jump in online shopping” said Husain. Trend 3 - Social media analysis to forecast economic impact of COVID-19 Researchers have developed a real time method that uses social media to reliably forecast the financial impact of natural disasters an advance that may help businesses recover form the current global health crisis. According to the researchers including those from the University of Bristol in the UK social media could be used to chart the economic impact and recovery of businesses in countries affected by the COVID-19 pandemic. Trend 4 - "The challenge of nowcasting the effect of natural hazards such as earthquakes floods hurricanes and pandemics on assets people and society has never been more timely than ever for assessing the ability of countries to recover from extreme events" explained Filippo Simini the studys lead author from the University of Bristol. "Often small to medium-sized businesses slip through the net of traditional monitoring process of recovery. We noticed in areas struck by natural hazard events that not all areas and populations react in the same way" Trend 4 – 2020 Social media analysis with trends to economic impact Using data from the public Facebook posts of local businesses collected before during and after three natural disasters comprising the 2015 Gorkha earthquake in Nepal the 2017 Chiapas earthquake in Mexico and the 2017 hurricane Maria in Puerto Rico the scientists charted the number of smaller urban businesses who were closed and then were able to measure their recovery post-event. Trend 5 - the US there were nearly 20 million mentions of coronavirus- related terms on social media Within hours of the World Health Organisation declaring the COVID-19 crisis a pandemic on March 11. In the following days the trending hashtag- based campaign safehandschallenge also started by the WHO has seen a host of global celebrities – from Selena Gomez to Deepika Padukone – educate the public on the mundane act of hand-washing through carefully curated social media performances. However the issues of access and

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privilege that plague social media platforms particularly in the Indian context beg the question: Can spectacular social media platforms handle the quotidian coronavirus crisis Social media enthusiasts will argue that spectacular campaigns are needed in a country like Brazil Malaysia and India where only two out of 10 poor households use soap. However questions remain if current social media frameworks can address caste and class privileges which are key factors behind such dismal personal hygiene statistics amongst underprivileged communities. Such disparities are only augmented by the fact that out of 560 million people in India who have access to the web only 294 million users use social media. Coupled with such inequality in access a recent report in The Wire suggests the COVID-19 crisis has seen a deluge of deliberate misinformation on Indian digital platforms which has contributed to further marginalisation of at-risk-minorities. The COVID-19 crisis is an opportunity for a re-engagement with everyday threats that are most often beyond the realm of social media spectacles: public health lapses climate change issues unequal technological frameworks and discriminatory social political and legal decisions to name a few. It is an opportune moment to recognise that social media is not just meant to be a “network without a cause”. Indeed the social media we want should work for everyone and it is up to us to make that happen. And contrary to expectations such possibilities do exist.

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