CRM Development-converted

Category: Others/ Misc

Presentation Description

Customer Relationship Management (CRM) is an upright concept or strategy to solidify relations with customers and at the same time reducing cost and enhancing productivity and profitability in business or organization.


Presentation Transcript

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Evolution • A sales CRM is a foundational tool for modern sales organizations. Here’ s a closer a look at the evolution of customer relationship management and where it’ s headed. • Let’ s face it —most B2B tech brands are unsexy. It ’ s not a bad thing but you w on’ t see hundreds of customers lining up outside at 4:00 am to wait for the next big product release from some IT cloud storage company. • Buyers may chase a product once in a while maybe if you are Apple or Nike. But for the most part reality tends to move the other way: sellers need to chase after buyers to keep their business afloat.

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CRM Development Definition • Customer relationship management CRM is the combination of practices strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle with the goal of improving customer service relationships and assisting in customer retention and driving sales growth.

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Types of CRM technology • On-premises CRM • Cloud-based CRM • Open source CRM

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On-premises CRM • This system puts the onus of administration control security and maintenance of the database and information on the company using the CRM software. With this approach the company purchases licenses upfront instead of buying yearly subscriptions from a cloud CRM provider. The software resides on the companys own servers and the user assumes the cost of any upgrades. ❑ On-premises Software ❑ Manual Methods ❑ Out sourced ❑ Cloud Based Software ❑ Other

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Cloud-based CRM • With cloud-based CRM also known as SaaS software as a service or on- demand CRM data is stored on an external remote network that employees can access anytime anywhere there is an internet connection sometimes with a third-party service provider overseeing installation and maintenance.

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Open source CRM • An open source CRM system make source code available to the public enabling companies to make alterations at no cost to the company employing the system. Open source CRM systems also enable the addition and customization of data links on social media channels assisting companies looking to improve social CRM practices.

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Benefits of CRM • Better client relationships. • Improved ability to cross-sell. • Increased team coloration. • Improved efficiency in serving clients. • Greater staff satisfaction. • Increased revenue and profitability. • Cost savings. • Less client attrition.

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