slide 1: Overview and Strategy
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slide 2: Lead generation describes the marketing process of
stimulating and capturing interest in a product or
service for the purpose of developing sales
pipeline.Lead generation often uses digital channels
and has been undergoing substantial changes in recent
years from the rise of new online and social
techniques.
In shortLead Generation in digital marketing is the
initiation of consumer interest or inquiry into products
or services of a business.
Lead Generation should be at the forefront of your
digital marketing plans.
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slide 3: A potential customer in your target audience whom is
interested in your product or service is called a lead.
This is the very first point in the customer’s sales cycle
and the first point of contact is usually through
marketing.
Lead Generation in the digital marketing world can
be broken down into sets of marketing activities that
correspond with the customer’s buying journey with
the aim to
Generate traffic to the business’s website
Covert those website visitors into leads
Convert the leads into customers.
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slide 4: For a business to grow they need customers. To get those customers they need to
market themselves and gain the attention of potential customers and advertise
there service and what they can offer them. This is why Lead Generation in
digitalmarketing is so important.
Once a lead has been made it can then be passed onto the sales team for them to
nurture and then convert into a buying customer. This can be done is a variety of
ways. It could be that the customer’s email is added to an email newsletter for
further follow up a phone call could be made to the client or an email.
Due to the advances in technology there is a lot more that can now be done with
the information gained from your Lead Generation and digital marketing
efforts. There’s software that can track product demand and customer habits
trends can be analysed and make it easier to target your potential customer via
social media advertisement.
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slide 6: Lead generation is broken down into sets of marketing
activities that correspond with stages of the buyers
journey starting with generating traffic then converting
visitors into leads and eventually converting those
leads into customers. In fact according to the 2018 State
of Inbound report a marketer’s number one priority is
converting leads to customers.
Use Content Marketing to Establish Thought Leadership
Leverage Paid Social
Optimize Your Site for Local SEO
Segment Email Marketing
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slide 7: Webpage Optimization
Running A/B Tests
Do Routine Website Checks
Create a Mobile Friendly Website Version
Keep Updating Keywords
Create Lead Magnets Through SEO
Personalizing Y our Content
Building an App
Make Videos for Y ouTube and Vimeo
Set Up a Blog
Use Social Media
Live Chats and FAQs
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slide 8: At Allentics IT Solutions we have run hundreds of lead
generation campaign over the year. We offer strategic lead
generation marketing services through different resources
like Social media email marketing SEO website
optimization PPC advertisement. Also Allentics IT
Solutions will design creative user-friendly landing
page of the website to engage targeted traffic to know
more about your product/service from various sources
execute quality leads.
Online lead generation through Social Media
Online lead generation through Search engine
optimization
Online lead generation through Email-Marketing
Online lead generation through PPC Advertisement
Online lead generation through Website Optimization
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slide 9: Visit : https://allentics.com/
Call : +91-8605661100
Mail : infoallentics.com
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