Category: Entertainment

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Evaluation: Understanding of Issues:

Evaluation: Understanding of Issues www.KatieWootton95.wordpress.com

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In what ways does your media product use, develop or challenge forms and conventions of real media products? The overall appearance of my magazine (including my cover, contents and double page spread) typically stick to the standard conventions of real music magazines - this is shown in various aspects within the magazine that have clearly been used as an attempt to use stereotypical conventions. For example, I have used large titles on all 3 pages which are most always used in typical magazines - this is to attract customers and indicate what the following information on the page is of. If I hadn't have used large titles on my pages then it wouldn't have ended up looking as professional and would have looked much less effective. The placement of particular objects also corresponds with typical magazine conventions - the page numbers I have put in place are at the top corners of my pages, which is where almost all magazines place their page numbers. The placement of articles on the cover page is clearly following the standard layout of other magazine covers - articles are typically placed around the photograph of the person involved within the main article - this acts as a way to sort of frame the image. The colour scheme I have used largely develops on the standard conventions of real magazines - I have used red, white and black as my house style which has been stuck to in all 3 pages. These colours are especially typical for those of a rock/alternative genre, making it blatantly clear what genre this magazine is focused on. The placement of other aspects on my cover page also show typical conventions such as the placement of my barcode and 'plus' bar informing readers of what else is contained inside - these are typically placed at the bottom of the cover page, which is what I did.

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However, some aspects of my cover, contents and double page spread challenge the conventions of real magazines - my contents page is an excellent example of this as the design of it isn't something that is typically shown on the contents page of a music magazine. I used a large photo of a model and then placed the contents listing around it - this isn't typically found on contents pages as the listings are usually placed in some sort of table or structured order with the only pictures being boxes. The 'on the cover' and 'more' sections are a deviation from contents page, in the way that they're laid out, however - the actual idea of putting things that are on the cover together is quite a standard convention used within many different magazines. All aspects used within my double page spread have stuck to standard conventions and there is hardly any difference between the typical layout of already existing double page spreads.

How does your media product represent particular social groups?:

How does your media product represent particular social groups? My magazine's audience is aimed at quite a specific type of audience - people interested in rock/alternative and possibly indie music. The photograph of my model represents my target audience in terms of age - he is clearly a teenager (at 16 years old), which will hopefully attract other teenagers. If I had used someone on my cover that was aged 60+, it would not appeal to my target audience and would be inappropriate. My target audience is aimed at quite a wide range of people, from the ages of 13-30. It is also aimed at both girls and boys, which is one of the reasons I used a female model as the main photograph on my contents page - alternating between a male on the cover and a female on the contents gives this variety and allows it to look suitable for both girls and boys. The appearance and general image of my cover model also represents the genre of my magazine, appealing to people that are fans of that genre. He is holding an electric guitar, signifying that he is a rock/alternative artist - his clothing also signifies this, as he's wearing a 'A Skylit Drive' band t-shirt, which is a real band of a similar genre. I researched the typical image of rock/alternative genres and tried to replicate that with the clothing and props used - the type of clothing that I had planning on using is shown in a previous blog post and I have clearly stuck to the types of image stated previously. The language used throughout also corresponds with the audience of teenagers, as it's eloquent and coherent but isn't formal as this is something that would then be more suited to an adult audience.

What kind of media institution might distribute your media product and why?:

What kind of media institution might distribute your media product and why? A media institution is an organisation that deals with production, marketing, distribution and regulation of media products. When thinking about what kind of institution might distribute my media product, I considered 3 major institutions: Bauermedia , Conde Nast and IPC Media. I found that IPC Media and Bauermedia would both be appropriate for the genre of my magazine but more so Bauermedia as it is home to similar magazines such as Kerrang ! , Q , and Mojo - these magazines are extremely similar to the style of my magazine, meaning that Bauermedia would be likely to distribute mine. IPC Media would also be appropriate due to the fact that they distribute NME, but this is the only relevent magazine from this institution and so I would choose Bauermedia - their audience would expect them to distribute magazines that have the genre that I do. Bauermedia is one of Europe's biggest publishers, publishing 300 magazines in 15 different countries across the world. This company tends to distribute magazines which have a focus on indie, metal and rock - therefore appealing to my target audience. Institutions other than those major 3 magazine distributors could also be used. Social networking websites such as Facebook, Twitter and MySpace are well known for advertising music-related products on their websites, making this an option - most notably MySpace. Music stores such as HMV not only sell artists music but also merchandise such as t-shirts, along with music magazines. Magazines similar to mine are sold at concerts and festivals too, as a means of further promotion and advertising - although these means of distribution may not be as professional and as effective as using one of the 3 major institutions, they still operate as a promotional and profitable tool.

Who would be the audience for your media product?:

Who would be the audience for your media product? As mentioned above, my main target audience is teenagers aged from 13-19. However, the magazine would also be appropriate to up to 30 year olds - rock/alternative magazines typically attract an older audience as well as teenagers, as it's a genre of music that is appreciated by all ages - this makes my target audience quite a wide range. There has been an increase in the popularity of rock/alternative music in the 21st century leading to an increase in the success of these magazines, making my target audience quite widespread.

How did you attract/address your audience?:

How did you attract/address your audience? I think the main way in which I attracted my target audience was by sticking to standard conventions of rock/alternative magazines - this has been shown throughout all of the pages I created with the red, black and white colour scheme, use of large, bold and short text, the rock/alternative appearance of the artists within the photographs, the placement of text and illustrations - most aspects of my magazine correspond with my target audience. There were some techniques I used to specifically attract people in my target audience - a good example of this is the large quote I used on my double page spread, I specifically chose out one of the most appealing parts of the interview and enlarged it to encourage readers into reading the rest of it. The text used throughout the magazine is eloquent but appears to teenagers and young adults as it's fun, interesting and enthusiastic. This is also shown by the use of my models - as my models are aged either 16 or 17, this will then attract teenagers of a similar age.

What have you learnt about technologies from the process of constructing this product?:

What have you learnt about technologies from the process of constructing this product? Throughout the process of constructing the product, I've come across many new technologies and pieces of software which I hadn't previously used, allowed me to expand my knowledge and develop skills on programmes such as Macromedia Dreamweaver, Macromedia Fireworks, Photoshop 6.0., etc. These new skills are something which I will be taking with me into A2 Media. I have learned how to manipulate images to do a variety of different things and how to use programmes more effectively, whilst learning about the music magazine industry. I learnt how to take photographs effectively and which shots and angles highlight which things on a person - I am now much more comfortable in using a camera and image manipulating tools. I was also introduced to new websites such as Slide share, Prezi and Word press, thus broadening the horizon of my internet knowledge. The large usage of all the technologies I used during this process led to a more insightful understanding of magazine industries and what is entailed in the creating of such products.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? :

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Comparing my finished music magazine to my preliminary school magazine, the difference in standard and quality is quite clear. During the process of the preliminary task, I had virtually no skills in the field of Media as I'd only just started the course, but after experience and increased knowledge, my current music magazine looks much better and improved. There are so many skills I have learnt along the way and I now feel more comfortable in designing and creating media products. I am now much more familiar with the conventions of music magazines as I had virtually no idea before starting this task - the research and planning section allowed me to find out everything I needed to know about magazine conventions. One major thing that I learnt throughout these processes is the importance of planning - the way something is planned could potentially effect the overall standard of the finished creation as planning allows you to feel more organised and allows for the task set to appear more clear and straightforward. I am now more aware of how to communicate effectively with my target audience, how the use of colours, fonts and placement are important in attracting the audience, how to take a professional looking photograph and much more.