Business Ethics CACUBO

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The Case of the Dirty, Rotten Windows


Morality and Ethics Morality stems from latin: mores means character, custom, habit frequently used in reference to shared beliefs about the norms of right and wrong. Ethics stems from greek: ethos means character frequently used in reference to the systematic study of moral values and beliefs.


Sources of Moral Reasoning Religion Reflects the basic tenants of religious faith. Culture/Community Reflects commonly shared moral values Codes of Professional Conduct Reflects guidelines for professional conduct. Moral Theory Basic Ethical Theories and Principles


Basic Ethical Theories Utilitarianism Greatest good for Greatest Number Deontology Good defined in terms of moral duties Virtue theory Emphasis on moral character Ethics of Care Emphasis on preserving relationships


Consequentialist/Utilitarianism Bentham/Mill Emphasis is on the consequences of an action Primacy given to maximizing pleasure/minimizing pain Greatest good for the greatest number Act v. Rule Utilitarianism


Kant and Mill Contrasted Mill good defined in terms of pleasures and pains seeks to maximize greatest good for greatest number Utilitarian Calculus Kant good defined in terms of one’s moral duties seeks to follow universal moral principles Categorical Imperative


Virtue Theory Aristotle Teleological in Orientation To understand good, one must understand purpose Golden Mean Alasdair MacIntyre A virtue is an acquired human quality the possession and exercise of which tends to enable us to achieve those goods which are internal to practices and the lack of which effectively prevents us from achieving any such good.


Understanding Virtues Aristotelian Virtue Golden Mean For Aristotle, a virtues are character traits that represent a median point between two vices, which are the extremes of the virtue in question. Virtue of Courage Courage is a virtue as it represents behavior at a median between the vices of cowardliness and foolhardiness.


Examples of Courage Firefighters and Police Officers Success in such fields as law enforcement and firefighting require courage. Cowardly behavior: Abandoning post. Foolhardy behavior: Rash behavior- running into a burning building without proper equipment or assessment of situation. Places others at risk. Courageous behavior: Facing danger while following protocol, following safety regulations.


Ethical Considerations Honesty/Transparency Is the director of facilities engaging in dishonest business practices? Loyalty W.R. Best long relationship with Midwestern They have consistently performed well Conflicts of Interest Is the relationship between Gwen and W.R. Best inappropriate? Should she avoid making endorsements of contractors? Is there ever a justification for nepotism?

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