5 social media tips for your online business

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5 social media tips for your online business

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5 social media tips for your online business:

5 social media tips for your online business

Social media and its influence in the online purchase decisions :

Social media and its influence in the online purchase decisions With social media growing huge as a stage for digital interaction and eCommerce platforms revolutionizing the shopping landscape, it has made a huge impact on the audiences’ purchase decisions. An  article  by Magento says that 93% consumers seek the help of social media in making their buying choices and 90% say that they trust the recommendations from their social media circle.  

Utilizing live videos :

Utilizing live videos Live videos are consumed 3 times more than all other types of content consumed in the social media space. Notably, they also receive 8 times more comments than the others, showing the level of interaction that these live videos can provide for your business. You can use media like Facebook, Periscope or YouTube in taking your consumers a live tour of your warehouse, how your day to day operations look like or your quality assurance teams on work.

Getting in connect with the social influencers :

Getting in connect with the social influencers There are individuals in social media with a huge follower base whose activities directly influence the audience’s purchase decisions. A  survey  says that 45% of the respondents alter their shopping decisions based on the reviews, comments, and feedback on the products. When an influencer shares a post on their social media about their stylish new jeans, talking about how comfortable they are, their followers are often interested in learning more about the jeans. You can reach out to those influencers and have your products recommended by them. This can give you a good head-start for increasing your followers and fan base.

Making good use of the hashtags (#) :

Making good use of the hashtags (#) Using industry-related hashtags that are in trend can increase the chances of your post getting featured in your relevant audience’s newsfeed. This will help you gain traction from visitors who are searching for those keywords specifically. If you are a new eCommerce business who is starting to establish your name among your relevant audience in social media, this is probably one of the best ways.

Maintaining a scheduling tool :

Maintaining a scheduling tool There will be specific time points in the day where the audience density will be maximum, and you can start scheduling relevant posts on that time to expect a high engagement rate. Tools like  MavSocial provide analytics and help you post to multiple social media  sites at once, and also suggest the best time of the day for a greater engagement rate with your audience.

Help your customers interact :

Help your customers interact When it comes to purchase decisions, consumers look for a place where they can interact with their peers, share their thoughts and know what is trending in the market. Make your posts interactive and helping them start a ‘debate’ like conversation will help your prospects spend time with your brand and make their appropriate buying choices. Once you are successful, they will come back again to actively engage in your posts, seamlessly increasing your brand’s visibility.

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