Five Quick Tips to Increase Social Media Engagement

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Relying strictly on tired old social media strategies without other platforms or advertising means you can kiss that marketing strategy goodbye. Fortunately, Facebook and other platforms still provide an excellent venue to engage with customers and collect feedback. Here’s just five quick ways you can increase your social media engagement without advertising or investing in expensive content.

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Five Quick Tips to Increase Social Media Engagement:

Five Quick Tips to Increase Social Media Engagement By James Neff

Introduction:

Introduction Organic social media is dead! Ok, maybe it’s not, but it’s not hard to see how much small businesses and publishers are hurting. According to Social Flow, publishers saw a 52% drop in organic social media reach in 2016 . Relying strictly on tired old social media strategies without other platforms or advertising means you can kiss that marketing strategy goodbye. Fortunately , Facebook and other platforms still provide an excellent venue to engage with customers and collect feedback. Here’s just five quick ways you can increase your social media engagement without advertising or investing in expensive content.

1. Elicit a Reaction:

1. Elicit a Reaction It’s no secret that controversy sells. There’s no greater example of this than the ratings cable news networks on both sides have raked in since president Trump’s inauguration. As a marketer, we’re not suggesting you start spouting off conspiracy theories, but simply sharing a post with an informative quote won't really elicit much of a reaction. Tap into your branding and consider being humorous, controversial, or emotional; whichever works best for your brand. You can use emoji's as ‘calls to reaction’, encouraging people to like or react to your post. You can even say it explicitly: “share if you love your dog” or something similar. The key to creating engagement is to get your users emotionally invested in your content. Well, you can lead them off with a good prompt and predispose them to a particular bias before they read your post .

2. Join Q&As or Host Them!:

2. Join Q&As or Host Them! One of the best ways to foster authority for your personal brand is to become a thought leader in your industry. Joining a live Q&A on social media is the perfect way to reach more customers and share your personal and informed opinions on subjects in your industry. Hosting a Q&A is also a great way to invite users to engage with your content as it occurs live. Answer the questions live on air and respond in the comments after the video is published to continue the conversation. Answer questions important to your customers and show your value to them.

3. Targeted Sharing :

3. Targeted Sharing Next time you share a post, consider tagging someone in your industry in your snippet to elicit a reaction from them. For one, it makes your post appear more authoritative. Secondly , if you pose a question or a direct comment to someone in your post it immediately begins a conversation.

4. Share Other User’s Content:

4. Share Other User’s Content On the flip side, you can consider sharing content from a thought leader in your industry that you think will be informative to your customers. You also open yourself up to opportunities for them to share your content and form a relationship that automatically increases the reach of your brand and encourages communication.

5. Invest in Influencer Marketing :

5. Invest in Influencer Marketing Finally, investing in influencer marketing represents the pinnacle of all of these strategies in one. Not only is your content and brand being shared by a highly trafficked influencer, but it automatically increases the authority of your brand to that person’s audience. Influencers are generally considered as such because they have a high following, but also a highly engaged following.

Conclusion:

Conclusion Whether you’re sharing a whitepaper or an online classified , there are ways you can still increase your post’s engagement with just a little creativity.

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