Its the Quality & Quantity of Delegates or Visitors that make an Event

Category: Entertainment

Presentation Description

An Event set with huge LED panels, Large stage and designer Lighting always gives an impression of a great event. A band performance or a celebrity presence at the event adds more to this impression. But it’s a big myth that these make a great event. It is the quality & quantity of Delegates or Visitors that make an event great and hence a Delegate or Visitor is the KING of any event.


Presentation Transcript

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AnEventsetwithhugeLEDpanelsLargestageanddesignerLightingalwaysgivesanimpressionofagreatevent. A band performance or a celebrity presence at the event adds more to this impression. But i t ’s a big myth that these make agreatevent.Itisthequality quantity of Delegates or Visitors thatmake aneventgreatand hence a Delegate or Visitor is the KING of any event. An event management firm or an inexperienced client may spend all their money on an Event Stage-Set or Entertainment and may finally end up giving a treat to a poor-quality turnout. I t ’s here that the Event Management companies with an eye for Quality audience acquisition come in to picture. If a Banking Software giant is organizing an event to penetrate into the BFSI market all they need to ensure first is the right profile of delegates from their prospect companies. An Event Management company with audience acquisition expertise would target a CIO based out of a Bank ’ s Headquarters for this Banking Software cl i e nt ’s Seminar andnotany Bank Branch manager. Audience or Delegateacquisition for an Eventor Conference Visitor foot fall promotion for an Exhibition or RWA promotion or a Showroom Launch etc. are specialist jobs of Event Managementcompanieswith AudienceAcquisitiondepartments.

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AFewaudience/visitor acquisitionsuccessstories We at HostIndia Events Marketing Pvt. Limited a Bangalore-Head Quartered event management company with Audience acquisition capabilities had a unique challenge. The task of reaching out to the Vice Chancellors and Registrars from universities across the country and getting them to register to attend a conference in Delhi. HostIndia Events team worked from database building invitee list profiling communication design mailers emailers to an aggressive Telemarketing campaign to reach out to the Target profile and successfully got thedesired number of delegates in theevent.In such an event i t ’s Delegates who are the most keyfactor oftheeventandcertainlynotthebackdroporAudioVisuals. In yet another case the target audience was all those who may use 3D printing in their i n dus t ry ’s day to day business. More importantly Healthcare Aerospace Defense Automotive Education were the focus area for acquiring delegates. The delegate acquisition team from HostIndia Events started with a Conference website followedup withSocial mediacampaignandthen t h e ”blockthe date ”campaign.A hugedatabase was built and was profiled for accuracy. Multi-pronged reach-out campaign through emails messages Telemarketing direct mailers were carried out for over 30 days. Aggressive and systematic audience acquisition campaign yieldedresults andover800organization registered …… GetMore

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