SEO Overview


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AGENDA What is SEO ? Importance of SEO SEO Tips Factors of SEO On Page Off Page SMO

What Is SEO?:

What Is SEO? Search engine optimization - The usage of various techniques or process to improve a web site's ranking on various search engines specially on Google, Yahoo and Bing, to increase online traffic for one’s website and to make the website search engines friendly is known as SEO.

Importance of SEO: Importance of SEO It is the method of analyzing and constructing individual web pages, as well as entire sites, so that they can be discovered, analyzed, and then indexed by various search engines. SEO can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software.

SEO Tips: SEO Tips Must use Java script drop for down menus. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword. Be sure you have a unique, keyword focused Title tag on every page of your site. and, if you MUST have the name of your company in it. Fresh content can help improve your rankings. add new, useful content to your pages on a regular basis. Be sure links to your site and within your site use your keyword phrase. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name. Check for canonicalization issues – www and non-www domains.

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Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site. When link building, think quality, not quantity. One single, good. Don’t try to stuff your text with keywords. It won’t work. Make sure your site is easy to use. Search engines like unique content that is also quality content. Links from .edu, .gov and .org domains are given nice weight by the search engines. Contd…….

Factors of SEO: Factors of SEO On Page Off Page SMO

On Page Factors:

On Page Factors On-Site Optimization Check compatibility between browsers Website Analysis Error Free Pages (content, Navigation, forms etc. ) Keyword Research and Analysis Competitive Analysis Page URL and Canonical issues www rewrite rule (htaccess) Unique Meta Tags for all pages

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Keyword Density H1 to H6 Tags Image Optimization, Alt tags - All pages Internal Linking Anchor Text Sitemap Creation (xml and html) Sitemap submission (Google, bing, yahoo ) Robots.txt Creation Google Analytics Setup and Monitoring If needed Breadcrumb Navigation Contd……..

Off Page Factors: Off Page Factors Off-Site Optimization One-Way, Two Way & Three way Link Exchange Directory Submission Article Submission Search Engine Submission Social Book marking Classified Submission / Local Listing Yellow Pages Forum Postings / Blog Comments Postings RSS Submission Showcase sites Press Release Creation & Distribution Blog Article Creation

Social Media Optimization: Social Media Optimization Social Media have emerged as one of the most powerful platforms for internet marketing. The focus is on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. Some of the popular social bookmarking networks are Bluedot Digg Reddit Furl Linkroll

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