Beginner's Guide to SEO

Category: Entertainment

Presentation Description

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!)


Presentation Transcript

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The Beginners Guide to SEO By Digitaldeeksha

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Search Engine Optimization SEO is a marketing discipline focused on growing visibility in organic non-paid search engine results. SEO encompasses both the technical and creative elements required to improve rankings

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White Hat SEO White hat SEO practices strictly adhere to search engine guidelines. They are less likely to be negatively impacted by future algorithm changes because you are “playing by the rules”.

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Black Hat SEO Black hat SEO employs practices that do not adhere to search engine guidelines and therefore carry the risk that your website and/or content will be demoted or banned from search results.

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Grey Hat SEO Grey hat SEO falls somewhere in the middle. These practices aren’t specifically called out in the guidelines but should still be considered risky.content link exchanges and paying for reviews.

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Negative SEO Negative SEO is the practice of implementing black or grey hat SEO techniques on someone else’s website with the intent of causing harm. Harming your competitors makes room for you to move up in search results.

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Thank you Address: H-130 Sumel 6 Opp Hanumanpura BRTS Shahibaug Ahmedabad – 380004 Phone: +91 91300 03784 or +91 93762 46836 Email: Website:

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