Content Marketing Tips_ 11 Types of Content That People Love To Share

Category: Entertainment

Presentation Description

The content standard has been dialled up. People expect more for free. The volume of information created has exploded due to everyone becoming publishers. We all have smart phones and the growth and access to hundreds of social networks.


Presentation Transcript

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Content Marketing Tips: 11 Types of Content That People Love To Share By DigitalDeeksha

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1. How to’s Showing people how to do something in a blog post is an oldie but a goodie. It might not go viral but adding that value to your readers gets them to share with colleagues bosses and peers

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2. Large listicles These can be fun or serious. They can be positive negative and sometimes just plain silly. But I discovered the power of using a large negative list to drive sharing with this headline in 2010 “30 Things You Should Not Share in on Social Media”.

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3. Statistics and facts This has worked for me for years and has led to this post ranking 1 on Google for “social media facts“. If you look hard enough in almost any industry you will find amazing facts and figures that peoplewill love to know about

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4. Infographics Infographics were really hot and now they are just hot as a shareable piece of content. Here is an example from the Bufferapp blog. Using multiple infographics in one post can also work really well.

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5. Authentic images of people Upworthy uses raw but real photos a lot in its content. Here is an example titled. “Rather than let his student’s baby continue to cry this professor took matters into his own hands.”

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6. Personal photographs Social media has moved the dial between what used to be treated as private and what is now considered safe for public viewing. It is different for everyone.

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7. Tweets with images This type of content wasn’t available just 18 months ago. But with Twitter changing its platform to be more visual at the end of 2013 the rules of engagement changed. I have found that mini-infographics or snapshots of a larger infographic can be one of the most effective.

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8. Curiosity gap headlines The headlines that work and don’t work has been challenged by experimentation and data on a social web. Longer headlines that tease your curiosity gene can work very well. This headline has 13 words.

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9. Long form content Blog articles that are 1500 words will not be a viral piece of content. But if done well they will become a resource for your niche be printed off and put senior managers desk or even the CEO.

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10. Articles with multiple images Buzzfeed has perfected the art of stacking images in articles. Here is one of their most popular articles of all time with over 15 million views. This tactic is very effective because you are giving your article the best chance to resonate with your audience so it “has” to be shared.

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