Grunge Styles Owe Diesel

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Diesel S.p.A is an Italy based unique and innovative global lifestyle company that produces a huge collection of denim, apparel and accessories. Not many are aware that this luxury brand was formerly called Moltex.

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G r unge S t yl e s O w e D i e s e l D i e s e l S .p.A i s a n I t a l y b a s e d u ni que a nd i nnova t i ve g l oba l l i f e s t yl e c o m pa ny t ha t p r oduc e s a h uge c ol l e c t i on o f d e ni m a ppa r e l a nd a c c e s s or i e s . N o t m a ny a r e a w a r e t ha t t hi s l uxur y b r a nd w a s f o r m e r l y c a l l e d M ol t e x. I t w a s f ounde d i n M ol ve na I t a l y i n t he y e a r 1 978 b y i t s p r e s i de nt a nd f ounde r R e nz o R os s o. P r e s e nt l y i t i s h e a dqua r t e r e d i n B r e ga nz e I t a l y . E ve r s i nc e i t s e vol ut i on D i e s e l h a s e vol ve d d r a s t i c a l l y f r om b e i ng a p i one e r i n d e ni m c l ot hi ng t o t he i ndus t r y o f c a s ua l s a nd h a s u ndoubt e dl y s e t a b e nc hm a r k f or l e a di ng c ont e m por a r i e s . I t i s e nvi s a ge d a s a b r a nd t ha t s t a nds f or i ndi vi dua l i t y p a s s i on a nd s e l f - e xpr e s s i on. “ S uc c e s s f ul L i vi ng ” i s t he p hr a s e t ha t g oe s h a nd- i n- ha nd w i t h D i e s e l . F or m e n s pe c i a l l y D i e s e l h a s b r oke n t he i nhi bi t i on m ode o f w e a r i ng d e ni m s a nd r a di c a l l y c ha nge d t he s t e r e ot ype b y d r a w i ng l i ne s b e t w e e n t he t ypi c a l f a s hi on s t yl e s a n d r e vol ut i ona r y p a t t e r ns . I t s ol e l y f oc us e s o n f i t d e t a i l s t r e a t m e nt s a nd h i gh q ua l i t y m a nuf a c t ur i ng c ons t a nt s t ha t h e l ps i t t hr i ve i n t he f a s hi on w or l d. J e a ns f or m e n b y D i e s e l a r e o f e xpe r i m e nt e d t r e a t m e nt s a nd w a s he s t ha t a r e m a de t o s ha pe e xt r a or di na r y c o nt e m por a r y s ha r ps r a ngi ng f r om s e r i ous l y b r oke n- i n t o t e xt ur a l c oa t i ng. T he y v a r y i n f i t - b oot c ut c a r r ot s ki nny s t r a i ght t a pe r e d s t yl e - b e l t he r b us t e r j ogg- x k r a yve r l a r ke e n a r r ot t a yl hor e t c w a s h- c l e a n c o a t e d d e s t r oye d m e di um t r e a t e d t r e a t e d f a br i c - j og j e a ns s t r e t c hy s upe r s t r e t c hy t ot a l r e c ove r y s t r e t c hy u n- s t r e t c hy a nd s o f o r t h. T - s hi r t s f or m e n s a ys t ha t t he y d o n ot h a ve t o b e b a s i c a nd s o i t e nt a i l s f r om c l e a n- l i ne d c om f or t v i nt a ge A m e r i c a na o r b ol d p r i nt w or k t o j e r s e ys . T he y s t i c k t o b r i ng i n

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i nnova t i on i n e ve r y p i e c e c om i ng f r om t he D i e s e l f a c t or i e s a n d l a ndi ng i n s t or e s . W he r e a s m e n ’ s s hi r t s a r e q ui r ky a n d r e f l e c t t he v i s i on o f t he d e s i gne r i nc l us i ve o f t he r a ndom na m e s c h oi c e s s uc h a s s ono r a t oki j ogg j e a ns pa t c h c a r r y z ul phur a hi r i z u oz z y p r a y h i n- d a c hi n a m i l i c h a nobu o r t e z u l phi e f r a nkl i n a r go c ur e b l i nk h a ku t e nt e n t e m a r i n oi s e t oki e e t c e t e r a . C l ot hi ng i s o f h i gh q ua l i t y a n d d ur a bi l i t y a nd s ha l l j us t i f y t he h i gh p r i c e t a gs t o i t s l oya l i s t s a nd c us t om e r s . T h i s h e l ps i n c r e a t i ng b e t t e r c us t om e r s a nd p r e ve nt i on o f b r a nd j uxt a pos i t i on. I t o f f e r s d e ni m j oggj e a ns j a c ke t s p a nt s s hi r t s s w e a t s hi r t s s w e a t e r s p ol os t - s hi r t s u nde r w e a r a nd b e a c hw e a r . D i e s e l b r a nd a nd t he c ol l e c t i on i t l a unc he s i n t he m a r ke t n e ve r b e c om e m onot onous . I t i s b e s t e xe m pl i f i e d i n t he S pr i ng S um m e r 2 016 c ol l e c t i on b y D i e s e l t ha t s a ys ‘ G e t r e a dy t o m i x a nd m a t c h y our l ook t hi s s e a s on i n 7 0 ’ s A m e r i c a na a nd90 ’ s i ns pi r e d g r unge s t yl e s ’ .

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