Tourismasaneconomicd riverinAfrica

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Tourism as an economic driver in Africa: A social perspective : 

Tourism as an economic driver in Africa: A social perspective Lincoln H. Marshall, Ph.D. The George Washington University Washington, DC October 2002

QUESTIONS FOR TODAY: 

QUESTIONS FOR TODAY What are the global (USA) trends? What is happening with tourism in Africa? What are the social challenges? Casinos in Africa Solutions

Current Tourism Trends: 

Current Tourism Trends

Since Sept. 11, 2001…: 

Since Sept. 11, 2001… A “Triple Witching Hour” for Tourism The Aftermath of 9/11 A Languishing Economy A New Consumer

World Tourism Growth Forecasts: 

World Tourism Growth Forecasts World Arrivals: 937 million worldwide; (2010) and 1.6 billion worldwide (2020) Arrivals will grow annually 4.3% worldwide Tourists will spend US$2 trillion (2020). But still only 7% of world population Source: WEFA/WTTC

Regional Market Share: 

Regional Market Share France 71.4 mn Spain 52 mn Italy 36 mn China & HK 37.4 mn USA 47 mn Mexico 20.2 mn India 2.4 mn

ECONOMIC DRIVERS How will they interact to influence travel to Africa?: 

ECONOMIC DRIVERS How will they interact to influence travel to Africa? Political stability Stable economy Government support Local and foreign investors Accessibility to foreigner exchange Trained workforce

Tourism: The Good, The Bad and The Ugly: 

Tourism: The Good, The Bad and The Ugly The multiplier effect Economic injection Sex tourism AIDS / HIV transmission Demonstration effect Enthnocentrism

Casinos in Africa: 

Casinos in Africa Economic diversity Economic injection Improved suprastructure Prostitution Addiction Regulations Residents versus expatriates

The Tourism Recovery: 

The Tourism Recovery In 2002 travel volumes and expenditures will both increase slightly from 2001’s lowest levels Travel expenditures won’t reach 2000’s record levels until 2004 Source: TIA

POSSIBLE AFRICAN SOLUTIONS: 

POSSIBLE AFRICAN SOLUTIONS Appropriate tourism Sustainable tourism Residents involvement in the tourist product Effective regulatory bodies Diversification of tourism product Stable political and economic environment

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