Your path to product: how to build a sustainable business


Presentation Description

After giving up my addiction to salary and two and a half years into my adventure as a freelancer I have encountered the following problem: how to extract the most value from my time? I invite you on a journey to explore how ideas acquire value, what is the value chain of bestselling authors and what are the traits that are needed to solve the value/time problem. So you know beforehand, I have found those traits to be openness, service and design.


Presentation Transcript

slide 1:

Your Path to Product How to build a sustainable business by productizing what you know matteoc

slide 2:

This is me. I don’t have a boss anymore. I’m a consultant. matteoc

slide 3:

Products have eluded me for a long time. matteoc I get startups. I get entrepreneurship. But products

slide 4:

So I started a journey to explore how products are born where they come from how I can learn to develop my own. You’re invited matteoc Share on T witter Follow me on a journey to understand how products are born and how to develop your own via matteoc

slide 5:

As a consultant I wonder: what is the best way to extract value from my time how should I transform my ideas and skills into work matteoc

slide 6:

Is it by selling the highest amount of billable hours and filling my agenda with clients matteoc

slide 7:

With every client you begin a unique adventure. And usually its lots of fun But not all adventures have a happy end. matteoc

slide 8:

So youre back to writing proposals. You work on many proposals before getting approved. And aer you have done your job youre not needed anymore. matteoc

slide 9:

There must be a better WAY matteoc

slide 10:

A super smart CEO like Mike McDerment of Freshbooks would suggest to stop selling time. matteoc

slide 11:

How By evaluating how much value your work is generating in the clients business over - lets say - one year and pricing your service at - maybe - 10 of that li. matteoc

slide 12:

This is excellent advice. But doesnt solve the core problem: you still need more clients more proposals and so on. matteoc

slide 13:

A super smart CEO like Mike McDermen of Freshbooks would suggest to stop selling time. Lets head to San Francisco to meet Tim Ferriss. When it comes to product hes the man. Hes the one that is suggesting since many years to build a product startup and live off of that. matteoc

slide 14:

Tim’s Product Tim’s Ideas And the best way to share ideas in the internet era is still... to write a book. matteoc

slide 15:

The 4-hour SERIES In return for sharing his ideas his books have put him in an ideal position: he invests in startups and advises them at the same time maximising his chances of returns. matteoc

slide 16:

How does sharing your ideas in books generate business Let’s see an example from a few years back. matteoc In his case writing a book makes sense.

slide 17:

David Allen is the best selling author of Getting Things Done. Instead of keeping his productivity workshop secret he decided to give it to the world in the form of a book. matteoc

slide 18:

In this way he has grown his consulting business incredibly. So he teaches us that as a consultant if you share your techniques you get a lot in return. matteoc

slide 19:

But this is not the only way. matteoc

slide 20:

Alex Osterwalder is also a consultant he also shared his most important insight in a book. matteoc

slide 21:

In the meantime The Internet happened. matteoc Same as David Allen. But with one big difference:

slide 22:

Not only does he share his “Business Model Canvas” in a book. matteoc He’s also developing websites apps soware services that go together with his methods.

slide 23:

Like a subscription soware-as-a-service platform centered around the business model canvas. matteoc

slide 24:

Why Because its more sustainable to sell cheaply priced soware solutions to many than to consult at stellar rates for few customers. matteoc

slide 25:

So should we all get into soware then matteoc

slide 26:

Lets go to Berlin and meet André Pankratz. He’s a soware developer entrepreneur. matteoc

slide 27:

In a few years and a few clients later Vidibus - a soware as a service hosted video platform - was born. matteoc Aer years of selling one offs he has started to design an open source solution tailored to his clients.

slide 28:

What happens when you sell great soware Well. You need to consult your clients in order to help them make the most of it. matteoc

slide 29:

Soware is a great way to make your ideas available. But sometimes not even that is enough. matteoc

slide 30:

Lets go to Chicago to meet Jason Fried co-founder of 37signals the successful soware firm responsible among many other things for open sourcing Ruby on Rails. matteoc

slide 31:

37signals relies on the revenue stream of hosted subscription based soware-as-a-service products like Basecamp and Campfire. matteoc

slide 32:

But that was not enough there is so much culture inside the company that it had to find a way out not only in the form of products but also as a New York Times bestseller. matteoc

slide 33:

Important connections emerge. matteoc

slide 34:

matteoc Share on T witter Ideas books software and consulting are all connected on the path to product via matteoc

slide 35:

A pattern emerges. Three key values contribute to productization. matteoc

slide 36:

Service Openness Design matteoc Share on T witter Openness Design are key to value generation Service is a driver to sustainability via matteoc

slide 37:

Openness Openness is a key to value generation: by being open accessible by sharing your ideas you can increase the value of what you do. To multiply your value you can choose the way of books free seminars and talks or open source soware. matteoc

slide 38:

Service matteoc Service is a driver to sustainability: begin of service being more useful today than yesterday generating your value month by month increasing your value as your soware and your ideas are being shared more.

slide 39:

Design matteoc Design is a key to product: Design is about making something complex easier to grasp. Being a designer is a way of thinking about the world without taking anything for granted and is a key to value creation.

slide 40:

This is just a small part of the discourse... matteoc

slide 41:

matteoc Click here to find more examples more testimonials and to read the full story of my personal path to product. Click here to get in touch and share your own path to product. Share this presentation with a tweet. Share on T witter Y our path to product: how to build a sustainable business by productizing what you know http:// via matteoc

slide 42:

Go to my blog to read the full POST matteoc

slide 43:

Matteo Cassese La Fabbrica della Realtà on twitter: matteoc Presentation credits: David Allen photo by Robert Scoble - Source: Jason Fried photo by Randy Stewart - Source: http:// Alex Osterwalder photo by Heisenberg Media - Source: http:// Icons from The Noun Project. Berlin September 2013 Share on T witter Y our path to product: how to build a sustainable business by productizing what you know http:// via matteoc