Marketing Strategies and Recommendations

Views:
 
Category: Entertainment
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

EVALUATING MARKETING STRATEGIES AND RECOMMENDATIONS :

EVALUATING MARKETING STRATEGIES AND RECOMMENDATIONS

Assignment Help Australia:

Assignment Help Australia How Instant Assignment Help Works 61 879 057 034 [email protected]

Introduction:

Introduction In order to expand any business, it is necessary to evaluate the strategies of marketing and marketing principles. One of the major reasons behind the development of any business lies in improving the field of marketing. Any business organisation improvise their marketing tools s well as techniques i order to smoothen the business transactions as well as their territory of reaching people. This essentially affects the production  and sales of the company by improving the productivity and profitability of the company. In order to proceed with the tasks, the Australian retail company Woolworth is considered.

Industry trends (IT):

Industry trends (IT) The trends of industry as set by that particular sector is based on the industry standards that relies upon certain factors. The factors might include - quality of the product sold by organisations or the companies, meeting the expectations of the customers, reviewing the feedback received from the customers as well as brand image and customer loyalty towards the company.

Market Segments Overall (MSO):

Market Segments Overall (MSO) Segmentation of market is essential in order to disseminate the products of several qualities as manufactured by different companies belonging to same industry. This significantly increases the productivity as well as the profitability of the industry as a whole and hence set the position of the industry across the world.

Assignment Help Australia:

Assignment Help Australia How Instant Assignment Help Works 61 879 057 034 [email protected]

Primary segment and decision making:

Primary segment and decision making The primary segmentation of the market segmentation in any organisation refers to the strategy of marketing which can help in decision making of the form it is initially involved segmenting of the market That depends on several factors like geographic psychographic and democratic. Stages of market segmentation significantly includes- Positioning, targeting, offering more to customers, growth and development opportunities and understanding of the market.

Competition :

Competition Competition in any market for an industry reveals about the competitors present within the sector the more the competition the better the quality of the products as well as lower the price since in any perfectly competitive market.

Assignment Help Australia:

Assignment Help Australia How Instant Assignment Help Works 61 879 057 034 [email protected]

Positioning map for organisation:

Positioning map for organisation Positioning mapping for any organisation is relevant since it is considered to be a diagrammatic technique utilised by asset marketers who attempts to visualise the display of the perceptions about products of several customers who are potential and rational by nature. Critically, the position of any company is determined through its products line, brands and quality of the product as displayed comparatively with their competition in the market and carve the way towards success even more

Positioning map for organisation (contd.):

Positioning map for organisation (contd.) Every firm uses positioning or perception maps which helps them developing an effective market strategy of positioning for their respective products or services. The positioning map depends on customers perceptions there are times called perceptual maps.

Conclusion:

Conclusion The study essentially describes the evaluation of the marketing mix utilised by the organisation, Woolworths. It also illustrates the key potentials that could be achieved through devising proper and impactful marketing strategies. By conducting the above study, it is clear that marketing mix as well as strategies are potentially beneficial for the company once implemented. In order to make the business sky-reaching by approaching bulk of customers, it is significant that the company designs and formulate its marketing tools and techniques tactfully.

Assignment Help Australia:

Assignment Help Australia How Instant Assignment Help Works 61 879 057 034 [email protected]

References:

References Olsson, H. H., & Bosch, J. (2016). Collaborative Innovation: A Model for Selecting the Optimal Ecosystem Innovation Strategy. In Software Engineering and Advanced Applications (SEAA), 2016 42th Euromicro Conference on (pp. 206-213). IEEE. Durkin, M., Howcroft , B., & Fairless, C. (2016). Product development in higher education marketing. International Journal of Educational Management , 30 (3), 354-369. Paley, N. (2016). Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century . CRC Press. More, R. (2016). Marketing High Profit Product/Service Solutions . Routledge .

Assignment Help Australia:

Assignment Help Australia How Instant Assignment Help Works 61 879 057 034 [email protected]

authorStream Live Help