Codes and conventions of a music video

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Codes and Conventions of a Music Video:

Codes and Conventions of a M usic V ideo

Why?:

Why? Over the years since the 70s, a set of codes and conventions has been created as music videos have been made and developed. To make a good and clear music video we would have to follow at least some of these. The Codes are what equipment used cameras, also symbolic codes for example what the person is feeling and how we see that, and Conventions are the way things are done within the video this also describes the genre of the music video The conventions of a music video vary depending on genre of music. However, some general conventions are: the artist is shown performing, the lyrics of the song influence what is shown in the video, the pace of editing fits the pace of the music, and the codes of dress reflect the mood of the song.

Conventions of Different Types:

Conventions of Different Types According to which type e.g. narrative or performative, your music video is portraying, you may need to change aspects of your music video (MV) A narrative performance would have to include some sort of series of events that both make sense to the audience and appear to be unified in time and space. A video containing a band performance must be convincing and so usually contains lots of close ups of the singer’s face and of the instruments. The MV would also usually contain peculiar camera shots such as a camera shot attached to the neck of a guitar, sweeping crane shots to film audience reaction to the band playing. A solo performative MV would contain many of the same conventions as a band performative but would also have a first-person mode of address directly engaging the viewer through the camera which involves many close-up shots of eyes rolling and gesturing and if the video is a hybrid form cutting between performance and narrative then the solo artist or band lead singer often becomes part of the narrative story, acting as narrator and participant at the same time.

The Basic Codes:

The Basic Codes Camera Techniques: Jumping directly between long shots, close ups and extreme close ups. Primarily the close up on the singer’s face is the main generic convention for music videos. Also the extreme close up on the lips for lip synching . The camera could also use w hip pans, fast dolly track shots and fast overhead crane shots to follow the running, walking or dancing of performers. Fast vertical tilts and horizontal pans can be used as well. While editing, the Jump Cut is used most through the entire MV media. this is used in a way that disjoints the viewers experience by jumping from location to person to instrument without any normal narrative continuity. This is set to the beat of the music track. Lighting sets the atmosphere and mood and is a key feature of music videos. Examples of how expressive lighting can affect the video are: extreme artificial light creates the bleaching effect on pop stars faces, making them seem younger. Also, the use of switching from colour to black & white or sepia to indicate a shift from chorus to verse. Also, other lighting effects such as strobes or flashing can be used according to genre. The Mise En Scene varie s so much from genre to genre, this can change the set, the facial expression, costumes and even body language. Such examples can be seen by comparing genres like metal and pop. Metal would have a much darker setting e.g. a church or graveyard, whereas a pop song could be set on a stage, concert or even a CGI set.

Chart of Camera Angles:

Chart of Camera Angles