Creating an effective Ad Copy

Category: Entertainment

Presentation Description

Hope you enjoy this deck on 'How to create an effective Ad copy?'. Care about Facebook Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away -


Presentation Transcript

Creating An Effective Ad Copy:

Creating An Effective Ad Copy

Sponsored Story is system generated:

Sponsored Story is system generated Sponsored Story Advertisement

What do you want to promote through Ads?:

What do you want to promote through Ads? External URL Your Organic Presence Page, Application and Event Peace of Content Posts done by Administrators

Advertisement Components:

Advertisement Components Title URL Image Description Social Context

Layouts of Ads on Facebook:

Layouts of Ads on Facebook Layout 1 Layout 2

Different Links in the Same Ad:

Different Links in the Same Ad

Title of the Ad:

Title of the Ad

Image selection guidelines:

Image selection guidelines

Elements of Good Ad Description:

Elements of Good Ad Description Communicate only one thing Add relevant “call for action” Talk about what’s in it for users, rather than what you have. Anchoring Ads around a sweepstakes, contest, competition or offer

Facebook Advertising Guidelines:

Facebook Advertising Guidelines Examples: You cannot mention the URL on ads images that originate from Pages You can’t promote or ever refer alcohol in some countries

PowerPoint Presentation:

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