Business plan

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Slide 1: 

Making by SANDEEP JAYSHWAL

Appetizers On Wheelzzz……Hungry???We r der 2 serve u : 

Appetizers On Wheelzzz……Hungry???We r der 2 serve u

Market Analysis : 

Market Analysis 40% increase every year Disposable income of people Competitors 15-30 years of age

Reasons for mass consumption : 

Reasons for mass consumption

Description of venture : 

Description of venture Mission: Earning profits and achieve customer delightment. Vision: Expand scale of operations in the next 5 years Objectives: Provide quality food at reasonable prices.

Statement of financing : 

Statement of financing Total investment required is 40 lakhs Contribution by each partner: Rs 10 lakhs Includes equipments, supplies, salaries of employees, advertisement and selling costs Also includes expenses for the centralized kitchen

Size of business : 

Size of business At start up: Operate in Gurgaon only 4 vans will be rolled out Locations will be: Leisure Valley Convergys MDI Palam Vihar

Equipments required : 

Equipments required 4 vans @ Rs 5.5 lakhs 10 Micro wave [email protected] Rs 4090 (20 ltrs) 5 Refrigerators @ Rs 9000 (185 ltrs) 5 Momos Steamers @ Rs 2000 Utensils @ Rs 15000*5 Standees @Rs 500*10

Personnel Required : 

Personnel Required 1 driver per van @ Rs 8000 2 cooks per van @ Rs 5000 2 helpers per van @ Rs 3000 2 cleaners per van @ Rs 2000 1 accountant per van (self)

Product & Price : 

Product & Price Menu will include: Items: Price (Rs) Veg Non-Veg Momos (Steam) 30 40 (Fried) 20 30 Chowmein 30 40 Chopsueys 35 45 Thukpas 30 40

Contd… : 

Contd… Items Price (Rs) Veg Non-Veg Sandwiches 20 25 Rolls 15 20 Burgers 15 20

Production Plan : 

Production Plan Centralized kitchen Cooks will prepare the edibles as per demand Ovens and refrigerators Supplies needed are flour, corn flour, vegetables, edible oils, spices etc Supplier is Sethis

Operational Plan : 

Operational Plan Breakfast responsibility: Centralized Kitchen Rolling out of vans Order through coupon and assigning standee numbers Maintaining DSR

Marketing Plan : 

Marketing Plan Radio ads ( 4 slots per day for 20 days @ Rs 25000) Newspaper Ads (1 day in 2 weeks per month @ Rs 5000) Internet Blogs @ Rs 20000 Association with the ANN introduced by ASMT Publicity

USP : 

USP Reaching out to customers Offering glass of cold drink or lemon soda for free on purchase of any edible item Offering combo packs at lower prices 5% discount on purchase exceeding Rs 200 Food Library

Organizational Plan : 

Organizational Plan Partnership form of organization Co- owners: Piew Dey 9899547178 [email protected] Doing MBA from ASMT

Contd… : 

Contd… Vinay Sharma 9718380264 [email protected] Doing MBA from ASMT Sandeep Jayshwal 9891855783 [email protected] Doing BBA from ASMT

Contd…. : 

Contd…. Prateek Mishra 9910270045 [email protected] Doing MBA from ASMT

Assessment of risk : 

Assessment of risk Home delivery services Not a well established brand Lack of experience Lack of customer awareness

Break- even calculation : 

Break- even calculation Fixed costs (per van) : Van = 5,50,000 Microwave oven = 4090 Refrigerator = 9000 Momos Steamers = 2000 Utensils= 15000 Standees = 500

Contd… : 

Contd… Salaries = 18000 Rent = 15000 Advertisements = 55000 Total Fixed Cost = 668590

Contd… : 

Contd… Variable Costs (per van) : Petrol = 7500 Supplies = 30000 Total Variable Cost =37500 Estimated Sales for the month = (500 units* @ Rs 25 *30 days) = 375000

Contd… : 

Contd… Contribution= sales – variable cost = 375000 – 37500 = 337500 P/V Ratio = C/S*100 = 337500/375000*100 = 90%

Contd… : 

Contd… BEP (in value) = Fixed Cost/ P/v ratio = 668590/90% =742878 Approximately 1000 units per day

Slide 25: 

Thank You

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