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Account-Based Marketing
ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.The general perception is that ABM is good for B2B companies, but even for B2C businesses, ABM can work wonders provided targeting is strategic and research based. The availability of big data allows you to create highly specific segments and then customize your marketing accordingly. To learn more visit: https://www.dotcominfoway.com/blog/infographic-on-account-based-marketing/
Tags:
ABM , ABM benefits , ABM Infographic
By:
alexchase
Business & Finance
12 months ago
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EFQM of ABMS
ABMS is the first private University in Switzerland to be part of EFQM (the European Foundation for Quality Management), for some people its known as "European Quality Award" or "EFQM Excellence Model".
Tags:
ABMS , EFQM
By:
ABMSWISS
Education
55 months ago
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