Driving Sales Using Online Strategies : Driving Sales Using Online Strategies Raj Khera
CEO, MailerMailer Copyright 2008 MailerMailer LLC. All Rights Reserved.
Outline : Outline 800#
Web site options
Getting found on search engines
Paid ads (pay per click)
Search engine optimization (natural rankings)
Email marketing
Publish, publish, publish – Start by blogging
Other strategies
Get an 800 Number : Get an 800 Number Very cheap, usually just pay pennies for calls
Free search for available numbers
Get 800 instead of 866 or others if possible
Makes you look like a bigger company
Include both your local and 800 numbers on your business cards and web site
Goal: make it easy for people to reach you
Web Site Options : Web Site Options Do-it-yourself sites and software
Dreamhost, Homestead, ImageCafe
Adobe Contribute, Dreamweaver, NVu (free)
Hire someone
Create detailed RFP, post to freelancer web sites guru.com and elance.com
Write search-engine-friendly text
Getting Found Online : Getting Found Online Natural Search Results
“Organic” Paid Search Results
“PPC”
Paid Search – AdWords (PPC) : Paid Search – AdWords (PPC) Type in one term you want to bid on AdWords gives you many more related terms
Paid Search – Set Bids, Get Leads : Paid Search – Set Bids, Get Leads Your ad’s text should offer something of value
Free eBook, white paper, coupon, newsletter
Or appeal to emotions
Example: “Have the best looking lawn in your neighborhood” Max Bid Total Cost Cost per Conversion
Natural Search – see results in 3 months : Natural Search – see results in 3 months Copywriting for your web site
Keyword proximity and density
“Washington DC real estate” is better than “real estate in the Washington, D.C. area”
tag and filename
Title text shown in the blue bar in your browser
Use keyword phrase
Title and filename used in determining relevancy
Links from other sites<br /><br /><br /><b>So They Found You, Now What?</b> : So They Found You, Now What? Get their contact info<br /><br /><br /><b>Send Useful Content Regularly</b> : Send Useful Content Regularly Reinforces the “touch”
7 touches till client buys
Portrays you as an expert
Keeps you in their minds
What to send
Trends, News
Ideas, Tips
Special Deals, Coupons
Licensed or purchased relevant content<br /><br /><br /><b>Email Marketing Best Practices</b> : Email Marketing Best Practices Do
Get permission before sending newsletters
Send regularly, once a month is good
Personalize for higher response rates
Get whitelisted
Include opt-out link and address (law) Don’t
Purchase, rent, trade or borrow a list – EVER
Ignore bounces or opt-out requests
Write text that reads like spam – people will think it is indeed spam
Using a service like MailerMailer keeps you compliant with the law<br /><br /><br /><b>Publish, Start by Blogging</b> : Publish, Start by Blogging Reporters seek out trends from blogs
Content can be used in your newsletter
Frequent entries increase search engine rankings
Post comments on other people’s blogs
Blogger.com - free<br /><br /><br /><b>Other Strategies</b> : Other Strategies PR Web – low cost, highly effective news release distribution
Write an eBook – modern equivalent of white papers
Participate in online discussion groups<br /><br /><br /><b>Contact</b> : Contact Raj Khera
MailerMailer.com
http://blog.mailermailer.com
http://www.morebusiness.com
<br /><br /><br /></span>
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