Analysis of strategic planning :Analysis of strategic planning Presented By : Purushotam Sati Pujil Khanna Vinod Kumar Rabi Kr. Pradhan


analysis of strategic planning :analysis of strategic planning Defining the corporate mission Establishing strategic business unit Assigning resources to each SBU Assessing growth opportunities


WHAT IS STRATEGY ? :WHAT IS STRATEGY ? STRATEGY IS A SET OF KEY DECISIONS MADE TO MEET OBJECTIVES.


Slide 4:Continual Attention Creativity Management Commitment Effective Strategic Planning


ELEMENTS IN STRATEGY FORMULATION :ELEMENTS IN STRATEGY FORMULATION MISSION OBJECTIVE GOALS TARGETS F O R M U L A T I O N A C H I V E M E N T S


Role of strategist :Role of strategist Strategists are individuals or groups who are primarily involved in the formulation, implementation, and evaluation of strategy.


STRATEGIC PLANNING :STRATEGIC PLANNING Corporate Strategy Business Strategy Functional Strategy


A Strategic Business Unit is…. :A Strategic Business Unit is…. A Unit comprising of one or more products having a common market base whose manager has complete responsibility for integrating all functions into strategy against an identifiable competitor.


Characteristic of sbu :Characteristic of sbu It has its own set of competitors. It has a manager responsible for strategic planning and profit performance, who controls most of the factors affecting profit. It is a single business, or a collection of related businesses, that can be planned separately from the rest of the company.


Advantages of SBUs :Advantages of SBUs Intra Competition. Corporate Image. Better Management. Higher Efficiency. Better Customer Services.


Slide 11:Structure of SBU CEO SBU I SBU II SBU III FINANCE MARKETING PRODUCTION


DABUR INDIA LIMITED :DABUR INDIA LIMITED 1884 : START OF DABUR 1896 : FIRST PRODUCTION UNIT 1940 : LAUNCH OF DABUR AMLA HAIR OIL 1994 : RAISES FIRST PUBLIC ISSUE 2000 : CROSSES RS 1000 CRORE TURNOVER 2005 : ACCQUSITION OF BALSARA GROUP 2007 : BECAME THE THIRD MOST RESPECTED FMCG COMPANIES IN INDIA (business world November 2007) 2008 : START NEW “U” RETAIL CHAIN UNDER H&V STORE LIMITED.


vision :vision DEDICATED TO THE HEALTH AND WELL BEING OF EVERY HOUSEHOULD


Dabur SBU’s Structure :Dabur SBU’s Structure DABUR Consumer International Consumer Retail Care Business Health Care Division Division Division (CCD) (IBD) (CHD)


% SHARE OF DABUR’S REVANUE% :% SHARE OF DABUR’S REVANUE%


CORPORATE MISSION :CORPORATE MISSION TRANSFORM AN AYURVEDIC COMPANY TO A GROWING MODERN FMCG PLAYER BASED ON HERBAL PLATFORM ONE THAT WOULD EMBODY ALL THE CHARACTERISTIC OF A FMCG COMPANY.


CCD structure :CCD structure CCD (Consumer Care Division) Personal Health Home Foods Care Care Care Care


e :e % SHARE IN CCD SALES


Slide 19:WORLD-WIDE PRESENCE OF DABUR


Slide 20:MANUFACTURING UNITS OF DABUR IN INDIA


Strategy used by dabur :Strategy used by dabur FOUR FOLD STRATEGY EXPANSION ACQUISITION INNOVATION REGIONAL BRANDING PROMOTIONAL STRTEGY DISTRIBUTION STRATEGY


REGIONAL BRANDING :REGIONAL BRANDING Dabur is trying to capture market by launching product with a regional twist. EXAMPLE : 1) In Tamil Nadu- Sivappu pal podi- lal dant manjan. 2)Dabur red Toothpaste in East India


PROMOTION STRATEGY :PROMOTION STRATEGY T.V COMMERCIAL RADIO NEWSPAPER POP DISPLAY WALL PANTING VIDEO VANS SALES PROPOTION CONTEST IN MELAS OR HAATS


PROMOTION STRATEGY :PROMOTION STRATEGY DABUR HEAVILY ADVERTISED THEIR PRODUCT THROUGH VARIOUS CONTESTS- DABUR AMLA SUNDER DABUR AMLA SUSHEEL DABUR YOGYA PRATIYOGITA HAJMOLA BAHANA CHAMPIONSHIP MELODIOUS VOICE OF PUNJAB DABUR GULABARI MISS FRESH FACE OF UP 2008


DISTRIBUTION STRATEGY :DISTRIBUTION STRATEGY DEALER WHOLE SALER AGENTS RETAILER KIRANA STORE


Price Strategy :Price Strategy


THE BCG GROWTH - SHARE MATRIX :THE BCG GROWTH - SHARE MATRIX It is based on the combination of market growth and market share relative to the next best competitor It is based on the observation that a company’s business unit can be classified into four categories: Stars Question marks Cash cows Dogs


QUESTION MARKS (?) :QUESTION MARKS (?) Most businesses start of as question marks. They will absorb great amounts of cash if the market share remains unchanged, (low). Investments should be high for question marks. WHY QUESTION MARKS ? Analysis with DABUR INDIA- RETAIL ANALYSIS WITH CCD- Dazzl Chyawan Prakash


stars :stars stars are leaders in Business. High growth, High market share. Effort should be made to hold the market share otherwise the star will become a CASH COW. Analysis with DABUR INDIA- IBD(29.4%) –GROWTH RATE ANALYSIS WITH CCD- DABUR GLUCOSE-32% (GROWTH RATE) DABUR HONEY-26%(GROWTH RATE) MESWAK-39%(GROWTH RATE)


CASH COW :CASH COW They are foundation of the company and often the stars of yesterday. They extract the profits by investing as little cash as possible. They are located in an industry that is mature, not growing or declining. Analysis With DABUR INDIA- CCD-14%(GROWTH RATE) ANALYSIS WITH CCD- CHYAWAN PRASH HAJMOLA REAL


DOGS :DOGS Dogs are the cash traps. Dogs do not have potential to bring in much return. Number of dogs in the company should be minimized. Business is situated at a declining stage. ANALYSIS WITH DABUR’S CCD- CHD-0.6% GROWTH RATE


growth strategy :growth strategy


RECOMMENDATION :RECOMMENDATION FOCUS ON NATIONAL BRANDING WORK ON NEW PRODUCTS SHOULD GIVE E-PURCHASING FACILITY


Slide 35:CONCLUSION DABUR HAS STRONG DISTRIBUTION NETWORK. FOURTH LARGEST FMCG COMPANY OF INDIA ONE OF THE MOST TRUSTED BRAND HAVING VERY AGGRESSIVE STRATEGY TO CAPTURE THE DIFFERENT SEGMENT OF THE MARKET


Slide 36:THANK YOU


Slide 37:QUESTION TIME