Impact of Web 2.0 on Search :Impact of Web 2.0 on Search Karen Blakeman RBA Information Services Online Information, 3rd December 2008 13:45 - 14:15, Theatre C 03 December 2008 Karen Blakeman www.rba.co.uk 1


Slide 2:03 December 2008 Karen Blakeman www.rba.co.uk 2 Karen Blakeman RBA Information Services Tel: 0118 947 2256 Int. Tel: +44 118 947 2256 karen.blakeman@rba.co.uk http://www.rba.co.uk/ blog: http://www.rba.co.uk/wordpress/ on Facebook – Karen Blakeman Twitter: karenblakeman This work is licensed under a Creative Commons Attribution 3.0 License


So what’s new? :So what’s new? Traditional ways of searching Databases Web pages Web 2.0 email discussion groups web based forums Usenet, Google and Yahoo Groups blogs, photo sharing, videos, presentations social and professional networking e.g. Facebook, Twitter, mashups, visualisation tools people search tools 03 December 2008 Karen Blakeman www.rba.co.uk 3


Look at the search engine ‘tabs’ and advanced search :Look at the search engine ‘tabs’ and advanced search Image, news, video, blogs etc. Use Advanced Search boxes and commands Limit your search to specific file formats formats Use Google, Yahoo, Live …and give MSE360 a go 03 December 2008 Karen Blakeman www.rba.co.uk 4


www.mse360.com :www.mse360.com 03 December 2008 Karen Blakeman www.rba.co.uk 5


Design your own search engine :Design your own search engine For regularly searched sites selected sites on a topic searching sites on a reading list Rollyo http://www.rollyo.com/ max 25 sites Google Custom Search Engines http://www.google.com/coop/cse at least hundreds of sites, maybe thousands! no limit given in the notes can import lists of sites 03 December 2008 Karen Blakeman www.rba.co.uk 6


Create your own Google CSE :Create your own Google CSE 03 December 2008 Karen Blakeman www.rba.co.uk 7


Or host it on Google.. :Or host it on Google.. 03 December 2008 Karen Blakeman www.rba.co.uk 8


Blogs as sources of information :Blogs as sources of information Blogs by industry gurus and experts are a good way of keeping up to date with what is happening in a sector Look for the Blogroll of List of Links on a relevant blog Google Blogsearch http://www.google.com/blogsearch use advanced search to search within an individual blog Ask http://www.ask.com/ – Blogs and feeds Live Feeds search - http://search.live.com/feeds Blog search engines and directories http://www.technorati.com/ http://www.blogpulse.com/ 03 December 2008 Karen Blakeman www.rba.co.uk 9


Blogpulse search and trends :Blogpulse search and trends 03 December 2008 Karen Blakeman www.rba.co.uk 10 Click on the graph to see ‘trends’


Blogpulse Trends :03 December 2008 Karen Blakeman www.rba.co.uk 11 Blogpulse Trends Shows how often your search terms occur in postings – can compare up to three searches


Twitter :Twitter http://www.twitter.com/ “Blogging is soooo last year” Microblogging – postings are called ‘tweets’ and 140 characters long See who is ‘following’ whom Monitor conferences, what people are saying about companies, products, services 03 December 2008 Karen Blakeman www.rba.co.uk 12


Twitter :Twitter What are people saying about you? Oh dear! 03 December 2008 Karen Blakeman www.rba.co.uk 13


Twitter in Business :Twitter in Business 50 Ideas on Using Twitter for Business chrisbrogan.com http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ How Companies Use Twitter to Bolster Their Brands - BusinessWeek http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm Searching public tweets http://search.twitter.com/ http://www.twitterment.com/ http://www.tweetscan.com/ 03 December 2008 Karen Blakeman www.rba.co.uk 14


Who is on Twitter? :Who is on Twitter? 03 December 2008 Karen Blakeman www.rba.co.uk 15


Flickr :Flickr http://www.flickr.com/ Owned by Yahoo! Share photos with selected individuals or make public Put photos of your library’s or organisation’s events on Flickr promote your department, information centre, organisation direct journalists to your ‘album’ when they ask for photos to accompany articles about you make sure you tag and describe them organise into sets decide on copyright and Creative Commons licenses http://www.flickr.com/photos/ukeig/ 03 December 2008 Karen Blakeman www.rba.co.uk 16


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Slideshare, authorSTREAM :Slideshare, authorSTREAM Share presentations Include an accompanying commentary Keep private, share with selected people, or make public Slideshare does not keep animations and embedded links, authorSTREAM does Slideshare http://www.slideshare.net/ authorSTREAM (can also convert to iPod and video for YouTube) http://www.authorstream.com/ 03 December 2008 Karen Blakeman www.rba.co.uk 18


Slideshare :Slideshare 03 December 2008 Karen Blakeman www.rba.co.uk 19 Identify a relevant presentation and Slideshare will try and find similar types of presentation


YouTube :YouTube http://www.youtube.com/ Owned by Google Videos of varying content and quality news broadcasts ‘how to’ videos, ‘fan’ videos, corporate broadcasts promo’s, advertising campaigns The Queen has a YouTube channel! http://www.youtube.com/user/TheRoyalChannel Greg Notess, Google strange mid page results http://www.youtube.com/watch?v=_yCjzo3bWIg Embed YouTube videos in your blog, Facebook page, start page, web site etc. 03 December 2008 Karen Blakeman www.rba.co.uk 20


Intelways.com :Intelways.com 03 December 2008 Karen Blakeman www.rba.co.uk 21


‘People’ search tools :‘People’ search tools War of the people search http://www.techcrunch.com/2007/05/09/war-of-the-people-search/ Beware mash-ups a website or application that combines content from more than one source to generate a new page or resource usually automated with minimal human input or control many people search tools use this approach as the basis of their service, even the priced ones 03 December 2008 Karen Blakeman www.rba.co.uk 22


Facebook :Facebook http://www.facebook.com/ Originally set up to enable students of Harvard University to keep in touch Now available to anyone Set up your personal profile Join and create groups can be open, closed or secret discussion boards, ‘Wall’, photos, videos, events 03 December 2008 Karen Blakeman www.rba.co.uk 23


Facebook.com :Facebook.com 03 December 2008 Karen Blakeman www.rba.co.uk 24


Facebook – members of the Competitive Intelligence Group :Facebook – members of the Competitive Intelligence Group 03 December 2008 Karen Blakeman www.rba.co.uk 25


Zoominfo :Zoominfo http://www.zoominfo.com/ Uses multiple web sources to generate profiles of people and networks Automatically created by computer Subject of a profile can update or correct their profile but no checking done by Zoominfo Search by person or use multiple search criteria in priced Powersearch to identify relevant companies and people by job description Use with care and always double check the information before acting upon it 03 December 2008 Karen Blakeman www.rba.co.uk 26


Zoominfo - Karen Blakeman’s verified profile :Zoominfo - Karen Blakeman’s verified profile 03 December 2008 Karen Blakeman www.rba.co.uk 27 Information ‘verified’ by Karen Blakeman View the ‘references’ (web pages) to see the information in context


LinkedIn :LinkedIn http://www.linkedin.com/ Aimed at professionals for building networks As well as personal profiles, corporate profiles are now possible 03 December 2008 Karen Blakeman www.rba.co.uk 28


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PIPL :PIPL http://www.pipl.com/ Review at http://www.rba.co.uk/wordpress/2007/05/05/pipl-people-search-beta/ Searches ‘hidden’ web + Google search blog search, Google Groups, LinkedIn, Flickr, Google Scholar, Electoral Roll, Directories, Amazon, Hoovers, Zoominfo etc. Google web search results not the same as an ordinary Google search – they incorporate terms such as resume, CV does not always come up with better results 03 December 2008 Karen Blakeman www.rba.co.uk 30


Pipl search (1) :Pipl search (1) 03 December 2008 Karen Blakeman www.rba.co.uk 31


Pipl search (2) :Pipl search (2) 03 December 2008 Karen Blakeman www.rba.co.uk 32


Cluuz :Cluuz http://www.cluuz.com/ Uses the Yahoo database “cluster graphs, image extraction, and tag clouds” Quickly updated and dynamic maps, results vary from one day to the next, one hour to the next 03 December 2008 Karen Blakeman www.rba.co.uk 33


Cluuz :Cluuz 03 December 2008 Karen Blakeman www.rba.co.uk 34


Slide 35:03 December 2008 Karen Blakeman www.rba.co.uk 35 Karen Blakeman RBA Information Services Tel: 0118 947 2256 Int. Tel: +44 118 947 2256 karen.blakeman@rba.co.uk http://www.rba.co.uk/ blog: http://www.rba.co.uk/wordpress/ on Facebook – Karen Blakeman Twitter: karenblakeman This work is licensed under a Creative Commons Attribution 3.0 License UKeiG Stand 734