DIY – How I Made My Public Project :DIY – How I Made My Public Project Eve Mosher www.evemosher.com


A review of how the HighWaterLine Project Happened. :A review of how the HighWaterLine Project Happened. A presentation on sharing what I learned along the way.


Early sketches of the project: :Early sketches of the project:


The project as it happened: :The project as it happened:


The timeline :The timeline The project has a couple of major markers in the calendar – and an aggressive timeline for such a large scale project. But there were a LOT of things that happened in that timeline.


Slide 6:July 2006 idea generated May 2007 launched project October 2007 project end date


Slide 7:July 2006 idea generated reports read idea refined   August 2006 attended grant application seminars wrote Brooklyn Arts Council applications (included meeting with staff @ BAC) met with Creative Time (Open Door program) got quotes on fabrication researched lighting identified organizational partners research on grants   September 2006 writing grant applications more grant application seminars create photo mock ups (included fabrications and onsite photo shoots) research on grants recruited friends for grant proposal feedback contacted public art coordinator at NYC Parks contacted Ben Jervey, author "Big Green Apple" who connected me to Chris Neidl outreach to developers, local orgs, park conservancies spoke with Sierra Club insurance requests networking   October 2006 put together promotional packets more grant application seminars request for bids on design & printing   November 2006 hired a grant writer wrote application to NYFA fiscal sponsorship created google maps of line writing letters of intent   December 2006 awarded BAC grants researched chalk and pigment   January 2006 wrote application to Jerome &Greenwall began meeting with community boards fabricator quotes built website v. 1 meeting with potential partner organizations began work with Pratt Design Corps on collateral   February 2007 reading more reports phone calls with advisers continued community board meetings received NYFA fiscal sponsorship solicited donations partnered with Canary Project meetings with NASA started low-carbon diet   March 2007 continued meetings with Community Boards meeting with NYC Parks Dept Public Art Coordinator meeting with Dumbo Arts Center curators (coinciding with Art Under the Bridge) called for volunteers search for documentary film maker   April 2007 meet with OEM open bank account order chalk & chalk marker rent storage unit media training   May 2007 lots more community board meetings meeting with DoT commissioner contacting regional parks managers ordering supplies met with fabricator, finalized design applied for park permits bought tricycle writing press releases radio interview receive chalk Launch of project   June 2007 continued project continued community board meetings chalk drawing NYTimes story hits fielding emails and press calls mix chalk and pigment   July 2007 continued project continued press coverage permits for most parks issued contact with city council for additional permits mix chalk and pigment meetings with environmental organizations   August 2007 began working on new project continued project gallery interests more press   September 2007 gallery shows at Nelson Hancock & Like the Spice printing photos and maps for shows delivering works for shows speaking engagements continued project more press last minute permit requests   October 2007 more press speaking opportunities reach out to party sponsors coordinate closing party work with filmmaker on documentary project end date project closing party


Who helped do what :Who helped do what The project required a lot of actions and activities to come to fruition And there were a LOT of people who made that happen It is important to remember that you don’t have to do it yourself.


Slide 9:Money Chalk Pigment Park Permit for: Carnarsie Beach Park Calvert Vaux/Dreier Offerman Park Shore Road Park Red Hook Recreation Area Corlears Hook Park Battery Park Broooklyn Bridge Park Department of Transportation Permits Press Promotions Partners Education Photo Documentation Film Documentation Beacon Fabricator Light Sources Solar Panel Knowledge Advice Venues Image Color Correcting Photo Printing Website Design Logo Design Print Design Book Layout Book Editing Action Packet Printing Book Publishing Web Assistance Speaking Opportunities Teaching Opportunities People to Talk To Food People to Walk with Me People to Bike Tour with Me General Support City Agency Support Fiscal Sponsorship Grants Grant Writing Assistance Interns Pigment Pigment Mixing Mental Stimulation Support Online Public Art Resources Connections Scientists Referrals Artist Assistant Ideas Educators Event Insurance Special Event Permits Installation Assistance Beer USGS Maps Office of Emergency Management Maps Closing Party Sponsor


Slide 10:Christa Blatchford Meredith Johnson Chris Neidl (Solar One) Joseph Palmieri (Department of Transportation) Lester Brown (Earth Policy Institute) Ben Jervey (The Big Green Apple Guide) Josh Churgin Mary Six Rupert (New York Foundation for the Arts) Gavin Cowie Sharon Mosher Jackie Battenfield Kelly Robshaw Diane Shields Nina Haiman Elizabeth Kolbert Robert Perris (Brooklyn Community Board 2) Michael Kelly (Pratt Design Corps) MarnieNir (Handel Group) Jen Su (Solar One) Helen Street Reah Janise Kaufman (Earth Policy Institute) Chuck Reichenthal (Brooklyn Community Board 13) Ed Morris (The Canary Project) Beverly Alexander (Department of Transportation) Stefan Schafer (CicalaFilmworks) Dina Mann Kasey Dee Gardner (Discovery Channel) Viviana Yang (New York Foundation for the Arts) Rachel Sandweiss (New York Foundation for the Arts) Colin Beavan (No Impact Man) Marisa Sage (Like The Spice Gallery) Jeremiah Moore Andrew Lastowecky (Brooklyn Community Board 2) Kathryn Kranhold Sabrina Wilensky (New York Foundation for the Arts) Lauren Faria Paul Amitai (Eyebeam) Margo Bettencourt Alyson Pou (Creative Capital) Daniel Simon Rosie Mendez (NY City Council) E-Insurance Dani Simons XimenaAntunez de Mayolo Patricia Moreno (IntenSati) Katy Martin Amy Lipton (EcoArtSpace) Worksman Cycles Euguene Lee (Rolling Press) Mid America Sports Advantage Martina Butler (ARD Radio) Deborah Balk Craig Hammerman (Brooklyn Community Board 6) Chris Doyle Meryl Rothstein (GOOD) Andy Goodman Bethe Dufresne (The Day) Real Milk Paint Company Monica Shay (Pratt Institute) Rosten Woo (Center for Urban Pedagogy) Catherine Kendall (New York Foundation for the Arts) Ledia Carroll Nelson Hancock (Nelson Hancock Gallery) Alan Gerson (NY City Council) David Frisco (Pratt Design Corps) Dreamhost Eric Antebi Morgan Clendaniel (GOOD) Pat Kirshner (Battery Park Conservancy) Aaron Landsman (Creative Capital) ElieSchecter Claudia Pepe (NYC Parks & Recreation, Special Events) EthanyUttech (Brooklyn Arts Council) Colleen Keegan (Creative Capital) Jacqui Lipson (Brooklyn Bridge Park Conservancy) Casey Caplowe (GOOD) Noah Pfefferblit (Manhattan Community Board 1) Clive Grainger Chris Kennedy (Solar One) Monika Kumar (Sustainability Practice Network) Chris Dierks Eric Greene (NYC Parks & Recreation, Regional Manager) Susan Stetzer (Manhattan Community Board 3) Andy Revkin (The New York Times) Amanda McDonald Crowley (Eyebeam) Kathryn Yusoff Isabella Macphearson Art DeCesario (NYC Parks & Recreation, Regional Manager) Van Alyn Institute Paul Bartlett (Community Board 3) James McConnell (Office of Emergency Management) Ruby Lerner (Creative Capital) Nancy Melissas (NYC Parks & Recreation, Special Events) Patricia Watts (EcoArtSpace) Steve Lambert Fred Wilken (NYC Parks & Recreation, Regional Manager) Randy Kennedy (The New York Times) NYC Department of Cultural Affairs Marisa Jahn (The Canary Project) Mary Ellen Obias (Lower Manhattan Cultural Council) New York State Council on the Arts Susannah Sayler (The Canary Project) Vivien Gornitz (NASA GISS) Bruce Cahan Bruce Caron (Light Blue Line) Justin Lange (CicalaFilmworks) Hose Cedeno Claire Weiss (NY Department of Parks & Recreation) Sarah Manley (Solar One) Tara DePorte (Lower East Side Ecology Center) Chris Herbeck (Dumbo Arts Center) Ken Mankoff Diane Crespo (CicalaFilmworks) Cynthia Rosenzweig (NASA GISS) Caitlin Martin Sargent Martindale (Manhattan South Community Affairs Officer) AleksGryczon Laurence Major (NYC Parks & Recreation, Regional Manager) James McConnell (Office of Emergency Management) Nathan Elbogen (Old American Can Factory) Curtis Hamilton Eduardo Lopez Peter Emerick Radley Horton (NASA GISS) Sky Kim Megan Whiteford Audrey Tse Mark Patnode Lena Neglia (NYC Parks & Recreation, Regional Manager) Ken Mankoff


What’s up next? :What’s up next? In the spirit of tell everyone and ask, I am listing what I need for the next project.


Slide 16:structural engineer rooftops in Greenpoint grants rooftops in Two Bridges sponsors rooftops in Hunt's Point suggestions for a 5th neighborhood rooftops in Clinton Hill/Bed Stuy interns money public locations in each neighborhood volunteers photographers videographers more money board of advisors contact at tenement museum web developer donations space for HQ underwriters assistant dv camera contact at new museum installers www.SeedingTheCity.org


Slide 17:www.SeedingTheCity.org www.Insert-Here.org www.DIYPublicArt.org www.HighWaterLine.org www.EveMosher.com