Straight from Google: What You Need to Know :Straight from Google: What You Need to Know Matt CuttsWordCampMay 30, 2009mattcutts.com/blog/


Why do you blog? :Why do you blog?


Why do you blog? :Why do you blog? Fame Access Attention Money Rankings


Why do you blog? :Why do you blog? Fame Access Attention Money Rankings Doing it for fun!   Poems, rants, daily thoughts    Keeping up with family   Posting recipes   Deep desire to post cat pics


Emmy :Emmy


If you're blogging for yourself:You've already won! :If you're blogging for yourself:You've already won!


"I want to do better in Google." :"I want to do better in Google."


WordPress is a great choice :WordPress is a great choice


WordPress takes care of 80-90% of(the mechanics of)Search Engine Optimization (SEO) :WordPress takes care of 80-90% of(the mechanics of)Search Engine Optimization (SEO)


My plugins :My plugins


How does Google crawl? :How does Google crawl? We crawl roughly in decreasing order of PageRank


What's PageRank? :What's PageRank?


What's PageRank? :What's PageRank? The number and importance of links pointing to you.


What's PageRank? :What's PageRank?


Avoid Backlink Obsession (BO) :Avoid Backlink Obsession (BO) “Why are my 297 links:1 x PR7 + 25 x PR6 + 151 x (PR5 and PR4) + 120 x (PR3) are nothing in Google's eyes compared with my competitor's site which only has got 59 links (4 x PR6 + 38 x PR5 + 17 x PR4) That site is the first for the normal KW query and for allinanchor. How can it be true?"


How does Google rank pages?You want to be relevant and reputable :How does Google rank pages?You want to be relevant and reputable


Being Relevant :Being Relevant Ask yourself: What do I love? What am I really good at doing? What do I have to say?


SEO tips: keywords :SEO tips: keywords Think about the keywords that users will type. Include them naturally in your posts"usb drive""thumb drive""flash drive""pen drive" ALT attribute are handy (3-4 relevant words) Don't forget image search, videos, etc.


What will your visitors type? :What will your visitors type?


Keyword tool - brainstorm! :Keyword tool - brainstorm!


Url structure :Url structure


Tweaking titles, urls, content :Tweaking titles, urls, content


SEO tips: keywords :SEO tips: keywords Use categories that are also good keywords Keywords in url paths: example.com/my-keywords Dashes are best Next best is underscores No spaces is worst Someone should ask me: what if I've already done my site? Should I change things?


Don't overdo it :Don't overdo it


Being relevant: summary :Being relevant: summary Find something you're passionate about Write often! Pay attention to the mechanics, but don't overdo it


Gaining a Reputation :Gaining a Reputation


Be interesting :Be interesting


Update often :Update often


Apply Katamari Philosophy :Apply Katamari Philosophy Credit: LaMenta3


Gaining Reputation :Gaining Reputation Provide a useful service Eric Goldman - blawger about legal issues & search Do original research or reporting Danny Sullivan - compared spam on Gmail, Yahoo Louis Gray - watched his referrers Give great information Lifehacker - High-quality tutorials and guides Find a creative niche icanhascheezburger, F@#$ My Life, One Sentence Penny Arcade, xkcd Write some code Live blogging! Make lists ("11 reasons why WordCamp ruled") Create controversy Meet folks on Twitter, Facebook, FriendFeed


Make a video :Make a video


Google tools can help :Google tools can help Webmaster console at google.com/webmasters/ Google Analytics FeedBurner: MyBrand for freefeeds.mattcutts.com instead of feeds.feedburner.com Google Website Optimizer Custom Search Engine: free site search AdSense


"Free" links - google.com/webmasters/ :"Free" links - google.com/webmasters/


Google.com/webmasters/ :Google.com/webmasters/


Google.com/webmasters/ :Google.com/webmasters/


Evergreen content - Google Analytics :Evergreen content - Google Analytics


FeedBurner :FeedBurner


Avoid shortcuts and scams :Avoid shortcuts and scams


"Google Money Tree" :"Google Money Tree"


Avoid paid posts :Avoid paid posts


Security :Security Keep your WordPress and web server updated!! http://www.americannaziparty.com/news/archives.php


.. /blog/wp-content/uploads/authors/Pletal.html :.. /blog/wp-content/uploads/authors/Pletal.html


Security tip: add .htaccess in /wp-admin :Security tip: add .htaccess in /wp-admin AuthUserFile /dev/nullAuthGroupFile /dev/nullAuthName "Access Control"AuthType Basicorder deny,allowdeny from all# whitelist home IP addressallow from 123.45.67.89# whitelist work IP addressallow from 123.45.67.98


Thanks to WordPress/Automattic :Thanks to WordPress/Automattic - Automatic updates   - Protect the /wp-content/ directory - rel=canonical . Built into wordpress.com. Download 2.8!


Slide 50:Thanks! mattcutts.com