Slide 1:Project Manager Erin B. Lillis Content Manager Jose Perez Technical Director Aileen Pasión Process Site Manager Michelle Mercado Art Department Fawn Johnson & Daniel Macias Summer Shorts Online Film Festival 2008 Interaction Design For Entertainment April 29, 2008


Project Overview :Project Overview Online festival experience Recognizable video player technology Non-cliché branding “Summer,” “L.A.” & “digital film” Branding: Timeless, updatable, re-usable Organization, usability and beauty


Project Goals :Project Goals Client Goals Prove AiCA-LA is competitive Increase student festival participation User Goals Easy access to on-ground festival info Display own work Design Team Goals Capture essence of outdoors, summer & digital filmmaking Create a strong brand identity


Audience :Audience Primary Current AiCA-LA students Potential students Tertiary Competitors Secondary Employers Family & Friends


Ethnography :Ethnography Media Arts & Animation major Media Arts & Animation and WDIM


Ethnography :Ethnography Film Editor Producer/Director


Ethnography :Ethnography Like to be outdoors during free time Like current fashion Want to be inspired in their chosen field The Internet is NOT their primary news source Location (there is an attraction to L.A.) Like to be passively entertained


Ethnography :Ethnography Influenced by word of mouth Beauty w/ function Love what they do and do it all the time Listen to music or read when not being artistic


Competition :Competition http://www.lafilm.com/


Competition :Competition http://www.veryshortmovies.com/


Competition :Competition


Models :Models http://helpthehoneybees.com/


Models :Models Atom films http://www.atomfilms.com/home.jsp


Models :Models Vimeo http://www.vimeo.com/


Models :Models Spot lab http://www.group101spots.com/


Process :Process


Process :Process Identity sketches


Process :Process Layout sketches


Art Direction :Art Direction Summer breeze Los Angeles Outdoor film festival Brand Attributes Elegant Functional Vibrant Alive Influential Inspirational Entertaining Superficial Traditional Contemporary


Final Mood Boards :Final Mood Boards


Identity Designs :Identity Designs


Identity Designs :Identity Designs


Interface Composition A :Interface Composition A Screen shot of comp A – home page


Interface Composition A :Interface Composition A screen shot of comp A – secondary page


Interface Composition B :Interface Composition B screen shot of comp B – home page


Interface Composition A :Interface Composition A screen shot of comp B – secondary page


Technical Plans :Technical Plans Week 6 Acquire access Move videos onto flash media server Week 6 to 7 Input to database(30 to 40 rows) Compile assets and index layout


Technical Plans :Technical Plans Week 7 Scripting Week 8 and 9 Testing Week 10 Deliver


Summary :Summary


Slide 30:Process Process site after merging www.aicandymedia.com/summershorts


Questions?(see handout) :Questions?(see handout)