Presentation Transcript
Slide 1:Project Manager: Michelle Mercado
Technical Director: Aileen Pasion
Content Editor: Daniel Macias
Art Director: MAD Monkeys Interaction Design for Entertainment
April 15, 2008
Proposal(based on the strategy plane) :Proposal(based on the strategy plane)
Defining the Strategy :Defining the Strategy What do we want to get out of this site?
A portfolio piece
Experience
Realistic production timeline sense
Problem solving experience
User-centered Design Layout Reasoning
Defining the Strategy :Defining the Strategy What do users want to get out of this site?
Employers
To find potential employees
Reference
Current Students
Place to showcase their work
Prospect Students
Inspiration
To get influenced
Brand Attributes :Brand Attributes Stylish
Enticing
Fun
Entertaining
Informative
Vibrant
Sophisticated
Contemporary
Motivating
Confident
Identity Sketches :Identity Sketches
Identity Sketches :Identity Sketches
Identity Sketches :Identity Sketches
User Segmentation :User Segmentation Demographic –
share the interest in film editing
familiar with the terms
Psychographic
comfortable with fast-paced technology
positive attitude towards social networking
positive attitude towards digital video.
User Needs :User Needs Employers
Employers don’t have much time
May be looking for specific characteristics and/or abilities
Current Students
Are up-to-date on what is currently “hip”
Prospect Students
Need to be persuaded to go to AI
User Research :User Research Interviewee 1: Male, 21, Media Arts & Animation
40 hrs/week on computer
Walk, Read, Draw
Discovery channel
History channel
TV News
Inspirational sites
Friends & Family
$$$$$$$$$
User Research :User Research Interviewee 2: Male, 72, Film Editor
Edit for hours
Work at home
Outdoors
Well traveled
Friends & Family
$$$$$$$$$
Team Roles :Team Roles Videographer, Editor, Project Manager
Michelle Mercado
Note-taker & Documenter, Technical Manager
Aileen Pasion
Interviewer, Content Manager
Danny Macias
Sources :Sources Interviewee 1: Rob Bushfield
Interviewee 2: John Randall
Websites
http://en.wikipedia.org/wiki/Ethnography
http://www.entrepreneur.com/marketing/branding/
http://marketing.about.com/od/marketingglossary/g/brandiddef.htm
http://www.answers.com/generation%20x
http://www.answers.com/generation%20y