Aviation and Tourism: Aviation and Tourism


The World’s Favourite Airline!: The World’s Favourite Airline! Lowest Fares and Lowest Seat Cost in Europe No. 1 for Traffic 42.5m No. 1 for Pax Growth (+22%) No. 1 for Coverage – Routes (437) and Bases (18) No. 1 for Customer Service delivery Lowest Price, Highest Punctuality Fewest cancellations and lost bags 23rd year of strong growth at record profits


Ryanair’s Efficiencies: Ryanair’s Efficiencies Productive, point-to-point & quick turnaround Efficient aircraft, new, 189 seats, high load factors High productivity – 10,000 pax per emp. Low cost, efficient airport facilities 98% Internet sales, ticketless travel Very strong ancillary sales


Ryanair – No.1 for lowest fares: Low High Ryanair – No.1 for lowest fares Source: RYA to 31 March 2006 & Latest published Company Information


The Ryanair Effect – Driving down ALL fares: The Ryanair Effect – Driving down ALL fares COST OF INTERNATIONAL FLIGHTS TO/FROM SWEDEN (1995 – 2005) 1995 base = 100 SOURCE – National Statistics Office Sweden SAS MONOPOLY RYANAIR COMPETITION FR BASE NYO 2003


Development of Passenger Traffic : Development of Passenger Traffic VOLUME OF PASSENGERS ___________________________________________________________________________ FARE RYANAIR EASYJET, AER LINGUS BRITISH AIRWAYS, LUFTHANSA


Ryanair’s Traffic Growth: Ryanair’s Traffic Growth PAX M’s 1995 - 2007 Forecast ‘07 CAGR = 29%


World’s Largest International Scheduled Airlines: World’s Largest International Scheduled Airlines Source: IATA published statistics compared to Ryanair current year forecasted traffic


Ryanair – Traffic Growth to 2012: +20% +22% +24% +19% +16% +8% +8% Ryanair – Traffic Growth to 2012 FY Pax M’s ***Aircraft numbers adjusted for sale of 10 aircraft per year 2008 - 2010


The Ryanair Effect: The Ryanair Effect Low fare access stimulates regional development Low fares deliver massive boost to tourism (incremental) More visitors to UK than any other airline Creation of 42,000 jobs across Europe Visitor spend of £3bn p.a. across Europe Car rental, restaurant & hotel sales explode Regional airports become wealth generators


The Ryanair Effect – Glasgow Prestwick: The Ryanair Effect – Glasgow Prestwick 23 routes from Prestwick: 2.5 M pax pa. Flights began 1994 47% in-bound visitors 53% out-bound Scots 80% were on holiday/visiting friends & family 50% stayed in Greater Glasgow region 25% stayed in Ayrshire area Average spend for visitors = £290.00 £26M impact into Ayrshire region p.a. £153 M total economic impact in Scotland p.a. (Source: Economic Impact Study – 2005 by Scottish Enterprise Ayrshire)


Likelihood to have visited Scotland if no RYA route: Likelihood to have visited Scotland if no RYA route (Source: Economic Impact Study – 2005 by Scottish Enterprise Ayrshire)


Low fares stimulate tourism growth: Low fares stimulate tourism growth Source: ELFAA Low fares and regional tourism growth 2004


The Ryanair Effect – Single airport (Carcassonne): The Ryanair Effect – Single airport (Carcassonne) 6 routes to Carcassonne: 400,000 pax pa. 74.1% in-bound visitors 71% pax travelled because of RYA low fare routes 93% stayed in Aude region 3.6% of visitors interested in house purchase €8.4 M direct impact into region p.a. €64.4 M indirect impact p.a. €415.8 M total economic impact over 5yr period (Source: Economic Impact Study – Carcassonne Chamber of Commerce & Industry)


The Ryanair Effect - Carcassonne: The Ryanair Effect - Carcassonne Pax ‘000s


Ryanair effect Liverpool: Ryanair effect Liverpool


THE RYANAIR EFFECT LIVERPOOL: THE RYANAIR EFFECT LIVERPOOL Pax M


RYANAIR IN THE UK: RYANAIR IN THE UK 221 routes 19 airports 5 bases 59 aircraft based in UK Investment of $4bn 140M pax to date


Ryanair – London Stansted (94 routes): Ryanair – London Stansted (94 routes)


Ryanair Base Network: Ryanair Base Network 18 Bases 437 Routes 114 Aircraft


Ryanair - Summary: Ryanair - Summary


Air Transport Emissions – The Facts: Air Transport Emissions – The Facts Aviation generates just 1.7% of GHG* emissions – Stern Rept. In the EU** aviation - 2% of CO2 emissions road traffic - 18% power generation - 26% Air transport heavily taxed, pays for all infrastructure Taxing air travel won’t reduce emissions (SUVs) Promote new aircraft - 50% less emissions per seat - 45% lower fuel burn - 45% less noise Penalise old aircraft, low load factors, connecting travel Source: Stern Report – Nov 2006 **Source: European Environment Agency


EU CO2 Emissions – Aviation Just 2%!!!: EU CO2 Emissions – Aviation Just 2%!!! % 26% 2% 18% Source: European Environment Agency