Presentation Transcript
The Magnetism of Themes :The Magnetism of Themes Copyright, 1996 © Dale Carnegie & Associates, Inc. Laura Ricci, MBA
1Ricci LLC
Presented to SMPS Wisconsin Chapter
October 17, 2006
Goals and objectives :Goals and objectives
Laura Ricci :Laura Ricci Inc. Magazine named her Web Strategist of 2002
Supporting Good People Doing Great Things since 1996
19 years corporate change agent
Author of two books, many reports, hundreds of proposals.
Moved to Wisconsin for the weather
Themes: :Themes: Get your proposal reviewed first
Derive from customer knowledge
Encapsulate your message
WIN proposals
Your Proposal Reviewed First :Your Proposal Reviewed First
Specific to the Decision-makers :Specific to the Decision-makers Photo courtesy of Nick Benjaminsz
Specific to the Project :Specific to the Project Nolte Won’t Put Your Pony Out To Pasture
Specific to the Client :Specific to the Client Staying On Track
Kansas Army Ammunition Plant in Parsons, Kansas
Specific to Your Relationship :Specific to Your Relationship “You can’t learn this stuff overnight!”
Specific to an Off Topic Issue :Specific to an Off Topic Issue Leave the Designing to Us
Build Winning Themes :Build Winning Themes Specific to your decision-makers
Specific to the project
Specific to the client
Specific to your relationship
Specific to an off-topic issue
How to Cook Themes :How to Cook Themes Attendees: Those with knowledge of the customer.
Smaller the quicker
Brainstorm
Issues of Critical Importance
Creative Idea Flow: Theme
Test Theme
write benefits for each issue to the theme
The Magnetism of Themes :The Magnetism of Themes Copyright, 1996 © Dale Carnegie & Associates, Inc. Laura Ricci, MBA
1Ricci LLC
414.807.3669
LRicci@1Ricci.com