Presentation Transcript
THOOTHPASTE PRESENTATION: THOOTHPASTE PRESENTATION Lusine Martirosyan
Meri Hakobyan
Lusine Gjurjinyan
Sose Bazik
Eduard
Gayane Mahlebashyan
All Manufacturer Brands: All Manufacturer Brands Blend-a-med Colgate Aquafresh Oral-B Pepsodent Lesnoy Doctor
B e n e f i t s: B e n e f i t s
Gaining Consumer Attention & Market Share: Gaining Consumer Attention & Market Share Colgate & Blend-a-Med
 strongest performance
 largest variaty
 international market share 57%
 Blend-a-Med is the 1st brand of toothpaste to receive an endorsement from the Armenian Dental Association
Pepsodent
 strong focused brand
 market share 17.8%
 low-priced toothpaste brand
Gaining Consumer Attention & Market Share: Gaining Consumer Attention & Market Share Oral-B
 market share 27.4%
 with special design for kids
 special care for sensitive teeth
Aquafresh
innovative qualities of the product
product standout in store, whilste
inforcing its core values
market share 10.5%
International Market Shares: International Market Shares
Costs in Armenian Market: Costs in Armenian Market Blend-a-Med 450AMD
Colgate 400AMD
Aquafresh 340AMD
Lesnoy Doctor 350AMD
Pepsodent 400AMD
Oral-B 850AMD
Armenian Market Shares: Armenian Market Shares
Gap in toothpaste Market of Armenia: Gap in toothpaste Market of Armenia
Back to our roots: Back to our roots