Presentation Transcript
Slide 1:What Is The Promotion?
Simplify and Save. :Simplify and Save. Save Time.
Save Money.
Save the Earth.
The BrightGreen Mortgage Promotion :The BrightGreen Mortgage Promotion
What is it? :What is it? A process.
Not a Loan Type.
Not a separate company.
Not a stand alone logo.
A business practice.
A commitment.
An opportunity.
The Process :The Process
A Process :A Process A mortgage is intangible. It is not a product. Green lending initiatives are typically too narrow in scope. (energy efficient building credits, etc.)
BrightGreen moves beyond the building process to be green. It creates a business process that is green.
A series of simple steps can make the process of obtaining a loan BrightGreen.
A Business Practice :A Business Practice
A Business Practice :A Business Practice Paperwork Reduction through
Scanning (good, better, best options coming)
e-disclosures
e-closings
e-signatures (where available)
Recycled Paper (Marketing)
Simple Green awareness
In Branch Recycling Program
A Commitment :A Commitment
A Commitment :A Commitment Plant a tree program (automatic)
No GreenWashing
It’s not a lifestyle, it is a commitment to a business process
Six month promotion
$50 per closed loan file to participate
Own your BrightGreen Mortgage promotion
“Work your thang!” - Charlyne McWilliams
A Commitment :A Commitment At Corporate…
Ceramic mugs replaced Styrofoam cups
Ride Sharing
Recycling
Paperless Reduction initiative
An Opportunity :An Opportunity
An Opportunity :An Opportunity Greater Market Share
Local Public Relations
You’re the Star and we’re your entourage
National Media Campaign
Niche Marketing (Green)
Toyota Prius Sweepstakes
Calendar Color Contest (A good environment makes a good home.)
Create Loyalty
Referral sources
Community activism through coloring contest
Activists (BrightGreen Mortgage)
Non-Activists (Free Car)
De-Commoditize Loan Origination
Green Technology :Green Technology Scanning/Filebound & EDM
Filebound
EDM
Scanners
Saves:
Paper
1 Tree per 44 loan fundings
Overnights
Time (can get sooner if scanned)
Anywhere access
Carbon footprint reduction
The BrightGreen Mortgage Marketing KitCorey Tess TrujilloDirector of Marketing :The BrightGreen Mortgage Marketing KitCorey Tess TrujilloDirector of Marketing
Lobby Kit :Lobby Kit Pop Up Stand
Prius Model
Brochures
Consumer Direct Marketingusing recycled paper! :Consumer Direct Marketingusing recycled paper! Post cards
Brochures
Flyers
Newsletter (via email)
Magnets
Window Decals
Yard Signs
Templates & Scripts :Templates & Scripts Newspaper Ads
Yellow-page Ads
Banner Ads
Voicemail Scripts
OnHold 32 Recording
Website Domain Assistance
Website pages to add to existing websites
BECOME A METROBRANCHCALL TODAY877-523-6968 :BECOME A METROBRANCHCALL TODAY877-523-6968