BlackBerry 2007

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Lets start by saying that RIM's(Reseach in motion) is not going anywhere in the coming year. Just because it is struggling right now, with market share and customer loyalty dwindling and its foothold in the enterprise losing strength every day, RIM is still a major player in the handheld space BlackBerry.

Blackberry brand building:

Blackberry brand building Early 2012, RIM should release the first Smartphone's running its brand new OS, BlackBerry 10. Will have to focus strongly on touch and touch navigation. And designs that would grab the attention of users who may be eyeing new iPhones or Android devices . With addition of 4G and touch screen models to its portfolio it should not forget to take its legacy of QWERTY Blackberry's since its loyal customer to will waiting for more.

Regaining customer confidance:

Regaining customer confidance BlackBerry should compensate its customers after a technical failure caused the outage of email, messaging and browsing services. By giving them free usage for the three days service went down and even some extra discount for shorter period to show a good gesture to there customers

Addressing and accommodating :

Addressing and accommodating

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