YUJ Designs has talented people to handle different situations

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How do you gauge the preferences of the customers visiting a website? There are various ways of doing so. One of the most common ways is by conducting surveys. It can be a pre-visit survey or a post-visit one. Both these surveys have their own importance. However, the leaders in UX always prefer to give more importance to the post-visit surveys. These surveys can help in gauging the experience the customers had while visiting the website.

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YUJ Designs has talented people to handle different situations YUJ Designs

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YUJ Designs How do you gauge the preferences of the customers visiting a website? There are various ways of doing so. One of the most common ways is by conducting surveys. It can be a pre-visit survey or a post-visit one. Both these surveys have their own importance. However, the leaders in UX always prefer to give more importance to the post-visit surveys. These surveys can help in gauging the experience the customers had while visiting the website.

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YUJ Designs The surveys can be very effective if you have them just as the customer leaves the website. His memory remains bright and hence, you can get a proper response as well. However, there are certain limitations to these surveys. There are always chances of the customers refusing to take such surveys. They are online surveys and nothing prevents the customer from declining to take these surveys.

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YUJ Designs The best part of these surveys is that people who take them seriously do manage to create a good effect. You can get an accurate feedback. There is a limitation here as well because you cannot formulate different questions for different people under different circumstances. You get a typical kind of a response. However, the interview concept in conjunction with the contextual inquiry has the ability to change the scenario.

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YUJ Designs The interview allows you to frame different questions depending on the product or services. It also allows you the leeway to frame the counter questions to the customer based on the answers given by him. This is because the answers of the customers can change depending on the circumstances. The interview mode allows a you to dictate the course of the interaction. You can take the interview to a logical conclusion much easily as compared to a survey.

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YUJ Designs Secondly, customers prefer to answer questions put to them directly by the strategist. It is always better than answering a set of pre-determined questions. This can always give a clearer picture of what the customer has in mind. After all, you need to take the customer’s opinion before formulating a specific product.

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YUJ Designs The top UX Company like YUJ Designs has a set of trained individuals to take care of the interviews and the contextual inquiries. What is the concept of contextual inquiry? This is done to gauge the experience of the consumer under a particular context. It is always seen that people react to any situation differently under different circumstances. Hence, the same product or service can have different kinds of reactions from people. The contextual inquiry allows the strategist to formulate specific services in this manner.

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YUJ Designs The Company gives the employees lots of leeway to approach each customer n a specific manner. This freedom is what makes this company a great place for career development. The employees do not feel stifled in this environment and are thus able to give their best effort at understanding the needs of the customers. This is to the mutual benefit of the customer as well as the company. The customer gets a tailor made product and the company gets a satisfied customer.

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