Online Marketing

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Presentation Transcript

Online Marketingsearch engine marketing * : 

Online Marketingsearch engine marketing *

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Online Marketing is the marketing of products or services over the Internet and it ties together creative and technical aspects of the Internet, including design, development, advertising, and sale. Online marketing is associated with several business models. Some important models are as follows: E-commerce- Selling products B2B or B2C. Lead-Based websites- Generating lead with online website. Affiliate Marketing- A process in which a product or service developed by one person is sold by other active seller for a share of profits.

Online Marketing Advantages over Offline (Traditional) Marketing. : 

Online Marketing Advantages over Offline (Traditional) Marketing.

Online Marketing Disadvantages over Offline (Traditional) Marketing. : 

Online Marketing Disadvantages over Offline (Traditional) Marketing.

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METHODS OF ONLINE MARKETING

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Online Marketing Organic Marketing Inorganic Marketing

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Web 2.0

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Web 2.0 (or Web 2) is the popular term for advanced Internet technology and applications including blogs, wikis, RSS and social bookmarking. ... A mix of technology and business process that facilitates conversational marketing. It is characterized as facilitating communication, information sharing, interoperability, User-centered design and collaboration on the World Wide Web.

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Example of Web 2.0 Tools Podcasting Blogs RSS Social Bookmarking Social Networking Number of Web 2.0 tools * Blogger * Wordpress * Myspace * Youtube * Metacafe * Del.icio.us * Digg * Furl

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SEM Search Engine Marketing

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SEM SEO Paid Marketing SMO

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SEO

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SMO

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SMO Bookmarking Video Sharing Photo Sharing Blogging RSS

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PPC

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PPC

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