logging in or signing up Media Awareness: Advertising yorkiechai Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 687 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: May 21, 2012 This Presentation is Public Favorites: 0 Presentation Description Introduces high school students to some of the appeals used to shape consumer behavior through advertising. Comments Posting comment... Premium member Presentation Transcript . . . the hand in your pocket: . . . the hand in your pocket ADVERTISING Introduction: It is almost impossible to avoid being bombarded with advertising. Advertisements use various persuasive techniques to get consumers to buy products. These persuasive techniques are designed to make us think about a product in a particular way. Being aware of the persuasive techniques helps us become more thoughtful consumers. For each of the following, you will be provided with a definition for the advertising appeal, and then a set of ads that show this appeal. You will have to identify why the ads are examples of that particular technique. Introduction PowerPoint Presentation: This advertising appeal aims to persuade people to do a certain thing because the masses are doing it. In other words, you’re not cool unless you have or do the same thing everyone else does. Bandwagon Bandwagon . . . explain why: Bandwagon . . . explain why 1. 2. 3. 4. PowerPoint Presentation: The use of positive events characterizes this advertising appeal. Declaration of a great discount or sale on a holiday and making luxury items available at affordable prices are often used to aim mass appeal. It’s a party, or a fun thing to do. Euphoria Euphoria . . . explain why: Euphoria . . . explain why 1. 2. 3. 4. 5. 6. PowerPoint Presentation: Advertisements sometimes use humour to joke about an embarrassing personal problem. Humour is also used to create a warm or pleasant emotional association with the product or to just get the consumer to remember the product. Humour Humour . . . explain why: digestive relief Humour . . . explain why alarm clock headphones Sports channel on ph one dog food . . . dog has human hand in its mouth 1. 2. 3. 4. 5. PowerPoint Presentation: This advertising appeal makes use of an attack on the products in competition with the product being advertised. Direct name-calling involves making a direct attack on the opponent while indirect name-calling makes use of sarcasm to demean the products of the competitors. Name-calling Name-calling . . . explain why: Name-calling . . . explain why PS 2 When your girlfriend bores you shitless. 1. 2. 3. 4. 5. 6. PowerPoint Presentation: This technique attempts to appeal by providing the audiences with survey results, medical language, or images that include medical professionals. Scientific Evidence Scientific Evidence . . . explain why: Scientific Evidence . . . explain why 1. 2. 3. 4. 5. 6. PowerPoint Presentation: Sex sells! Usually the product suggests – either overtly or covertly – that the consumer will be sexier or can only be sexy if he/she acquires the product . Sex Sex . . . explain why: Sex . . . explain why 1. 2. 3. 4. 5. Testimonial: Testimonial Testimonial makes use of the human tendency to imitate those they idolize or respect. Celebrities are used as ambassadors for products in order to promote the sale. Testimonial . . . . explain why: Testimonial . . . . explain why 1. 2. 3. 4. 5. 6. PowerPoint Presentation: http://www.buzzle.com/articles/types-of-advertising-appeals.html Sources: http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/ Part 3 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.