Creativity boosting for advertising

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Creativity boosting tools : 

Creativity boosting tools

Yonathan Dominitz : 

Yonathan Dominitz Presented by

What is a Creative Thinking Tool? : 

What is a Creative Thinking Tool?

Where do they come from? : 

Where do they come from?

Do they really work? : 

Do they really work?

How can it help boosting creativity? : 

How can it help boosting creativity?

Where do these tools come from? : 

Where do these tools come from?

Awarded creative ideas : 

Awarded creative ideas Common thinking patterns

Mindscapes Analysis of Cannes Lions winners 2009 : : 

Mindscapes Analysis of Cannes Lions winners 2009 : Categories: Titanium & Integrated, Promo, Direct ,PR 81% Following one of 6 Mindscapes patterns 66% Mindscapes patterns

Mindscapes Analysis of Cannes Lions winners 2009 :Among Grand Prix and gold lions: : 

Mindscapes Analysis of Cannes Lions winners 2009 :Among Grand Prix and gold lions: Categories: Titanium & Integrated, Promo, Direct ,PR 81% Mindscapes patterns

What is a Mindscapes creative thinking tool? : 

What is a Mindscapes creative thinking tool?

Nelka- Costa Rica : 

Nelka- Costa Rica

Attract foreign tourists : 

Attract foreign tourists The client's Brief:

Small budget : 

Small budget The problem:

Instead, address Local drivers : 

Instead, address Local drivers idea:

Drivers complain about the bad conditions of the roads : 

Drivers complain about the bad conditions of the roads The Insight:

launch an anonymous websitewww.costaricaholes.com : 

launch an anonymous websitewww.costaricaholes.com phase I:

Phase I www.costaricaholes.com : 

Phase I www.costaricaholes.com

Phase II- the branding of the blog : 

Phase II- the branding of the blog

100% of fleet rented 95% of renters were local : 

100% of fleet rented 95% of renters were local Results:

MTV Australia : 

MTV Australia

The task: : 

The task: Attract new young subscribers

youth mistrust advertising : 

youth mistrust advertising The problem:

AdvertisingWhich doesn’t look likeAdvertising? : 

The challenge: AdvertisingWhich doesn’t look likeAdvertising?

Slide 27: 

Snoop Dogg

X 3 more new subscribers. : 

Results: X 3 more new subscribers.

Indian man see the stubbled look as cool and rugged : 

Indian man see the stubbled look as cool and rugged The problem:

Address this barrier : 

Address this barrier The opportunity:

Indians love to debate : 

Indians love to debate The Insight:

The majority of Indian woman prefer shaven man : 

The majority of Indian woman prefer shaven man

38% increase in sales 35% increase in market share : 

Results: 38% increase in sales 35% increase in market share

Pattern? : 

Pattern? + +

Fight For a Cause : 

Fight For a Cause

Slide 43: 

Brand Cause

cause : 

cause Social media Mobile Blogs OOH

sympathy : 

sympathy Brand Cause awareness

Slide 46: 

First creative step:   Create the cause

Slide 47: 

How?

Slide 48: 

Insights!

Serious or humoristic : 

Serious or humoristic

consensus or controversial : 

consensus or controversial

Real or fictitious : 

Real or fictitious

Insights + brand + target : 

Insights + brand + target

16 creative thinking tools : 

16 creative thinking tools

Slide 54: 

2 days 8 different tools Practiced on real briefs

Does it really work? : 

Does it really work?

Slide 57: 

Thank you and…

Slide 58: 

have fun creating new great ideas!

www.themindscapes.com : 

www.themindscapes.com