sales strategy in current economy 09-10

Study of Distribution & Logistics on Big Bazaar : 

Study of Distribution & Logistics on Big Bazaar By- Vijay Bhatia -M-06-03 Roshan Kore -M-06-21 Pragnesh Makwana -M-06-25 Nitin Vyas -M-06-60

Retailing in India : 

Retailing in India The Indian retail industry accounts for 10% of GDP and 8% of employment. India is being touted as the next big retail destination with an average three year compounded annual growth rate of 46.64%. The Indian economy is poised to take the third position in the world in terms of Purchasing Power Parity by the year 2010.

Slide 3: 

The Indian Retail Market is a Rs.1,200,000 million market as per the Images India Retail Report 2007. Organized Retail market is zooming ahead with an annual growth rate of 30% The country will have over 300 malls translating to over 100 million sq.ft. in available mall space by the end of 2007.

Recent trends : 

Recent trends Retailing in India is witnessing a huge revamping exercise as can be seen in the graph India is rated the fifth most attractive emerging retail market: a potential goldmine. Estimated to be US$ 200 billion, of which organized retailing (i.e. modern trade) makes up 3 percent or US$ 6.4 billion As per a report by KPMG the annual growth of department stores is estimated at 24%

Mission & Vision : 

Mission & Vision Future Group shall deliver Everything, everywhere, everytime for every Indian Consumer in the most profitable manner. We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development

Introduction to Big Bazaar : 

Introduction to Big Bazaar A chain of shopping malls in India currently with 31 outlet owned by Kishore Biyani’s Pantaloon Group. Big bazaar is not just another hypermarket. Provides the best products at the best price. Reflect the look and feel of Indian bazaars at their modern outlets . All over India, Big Bazaar attracts a few thousand customers on any regular day.

Target Audience : 

Target Audience Big Bazaar targets higher and upper middle class customers . The large and growing young working population is a preferred customer segment . Big Bazaar specifically targets working women and home makers who are the primary decision makers.

Different elements of retail mix : 

Different elements of retail mix Merchandise assortment Location Price Visual merchandising

Retail-mix contd. : 

Retail-mix contd. Store atmosphere Customer service Advertising Promotion Personal selling

Internal Attributes : 

Internal Attributes Envelope Internal layout Methods of display Visual merchandising

Distribution : 

Distribution Distribution is one of the 4 aspects of marketing. Traditionally, distribution has been seen as dealing with how to get the product or service to the customer Distribution is done by distributor who is is the middleman between the manufacturer and retailer

Logistics : 

Logistics Logistics is the art and science of managing and controlling the flow of goods , energy, information and other resources like products, services and people from the source of production to the marketplace. It’s Important to have professional logistical support The operating responsibility of logistics is the geographical repositioning of raw materials, work in process and finished inventories where required at the lowest cost possible.

Supply Chain : 

Supply Chain A supply chain, is a coordinated system of organizations, people, activities, information and resources involved in moving a product or service in physical or virtual manner from supplier to customer Supply chain activities transform raw materials and components into a finished product that is delivered to the end customer.

Supply chain management : 

Supply chain management

Promotion : 

Promotion Low prices on Wednesday Concept of Big Day Promotional offers – School Jao Khushi Khushi Khushi Ki Barsaat Happy Father’s Day

Slide 16: 

Thank you