Design 1 2009 Design Lecture 5-Concept

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Architectural Design Lectures Lecture 4 Design Concept: 

Architectural Design Lectures Lecture 4 Design Concept Lectures to Architectural Design 1 October 2009 By: Dr. Yasser Mahgoub

What is a concept? Why is it important to have a concept in your design? How to communicate your concept?: 

What is a concept? Why is it important to have a concept in your design? How to communicate your concept?

Definitions of Concept: 

Definitions of Concept Idea Theory Notion Parti (French) Conception Opinion Abstraction Philosophy Belief Inspiration Image View Intention Plan Fancy Thought Impression Hypothesis Supposition … DESIGN

Introduction: 

Introduction The design process works with information and ideas simultaneously on many levels . Designing is a reciprocal action and reflection .

Introduction: 

Introduction Inductive reasoning or inductive logic , is a type of reasoning which involves moving from the specific to the general . Deductive reasoning or inductive logic , is a type of reasoning which involves moving from the general to the specific . Inductive Reasoning from Specific to General Deductive Reasoning from General to Specific

Maslow's Hierarchy of Needs : 

Maslow's Hierarchy of Needs

Inductive Deductive Reasoning: 

Inductive Deductive Reasoning Philosophy Meaning Socio-Culture Experiential Function Form Structure Materials Lighting Ventilation Etc. Deductive Reasoning “from general to specific” Inductive Reasoning “from specific to general ” Design Reasoning / Logic Levels

Introduction: 

Introduction One assembles the puzzle picture by searching for fits ; piece after piece is picked up, tried, and found to be a misfit until, finally, the right piece steps into place. The designers mind searches memory to find elements that meet their needs of the given problem.

Introduction: 

Introduction Creativity comes into play and the efforts to find approaches that will be original, aesthetically satisfying, valid solutions to the problems defined through programming. Even experienced and highly skilled designers often find it difficult how this aspect of the design process works. They will say that they “think about “the problem until they are “ hit by an idea ”.

Dimensions of Concepts: 

Dimensions of Concepts Any building concept should provide: Exterior Expression Interior Experience

Levels of Expression: 

Levels of Expression The concept should be appeal to both: The Normal Layman The Professional Specialist

PowerPoint Presentation: 

Concepts Translations – Visual and Verbal

design concept generation: 

design concept generation

design concept generation: 

design concept generation

PowerPoint Presentation: 

Concepts Criteria Summary

PowerPoint Presentation: 

Concepts Criteria Summary

PowerPoint Presentation: 

Mood or Inspirational Board

PowerPoint Presentation: 

Mood or Inspirational Board

Concept Generators: 

Concept Generators

Site Determinants: 

Site Determinants Topography Climate Geography Demographic Geology History Social characteristics and conditions Economic conditions Legal, legislative and administrative conditions Location and visual aspects Land use Characteristics of man-made environment Circulation Technology Others

Physical Concepts: 

Physical Concepts Location View Harmony with nature Underground architecture

Cultural Factors: 

Cultural Factors Historical factors Religious factors Social factors Economic factors Political factors Functional factors

Spatial Relations: 

Spatial Relations The pragmatic space The perceptual space The existential space The cognitive space The abstract space

Qualities of Space: 

Qualities of Space Proportion Scale Form Definition Color Texture Pattern Enclosure Light View

Visual Design Factors: Form Characteristics: 

Visual Design Factors: Form Characteristics Continuity Sequence Repetition and Rhythm Balance: Symmetrical & Asymmetrical Proportion Pattern, texture and color Hierarchy Transparency Direction Motion Time Sensory Qualities

Visual Design Factors: Visual factors: 

Visual Design Factors: Visual factors Visual perception: Structural approach - Evaluative approach Orientation Spacescape Lynch 1 (Image of the City): path, node, edge, district, and landmarks Lynch 2 (Theory of Place): Legibility, Structure and Identity, Imageability and Sequentiality

Visual Design Factors: Visual Organization: 

Visual Design Factors: Visual Organization Gestalt Theory (Proximity, similarity, continuity, closure) Law of Proximity Law of Similarity Law of Continuity: good continuance Law of Closure: forces of organization Symmetry, Inclusiveness, Unity, Harmony, Regularity, Conciseness, Maximal Simplicity

Illustrations of Concept: 

Illustrations of Concept

From Sketch to Reality: 

From Sketch to Reality Michael Lee-Chin Crystal, Toronto

Examples of Sketches: 

Examples of Sketches

Concept Sketches: 

Concept Sketches

Illustrations of Concepts: 

Illustrations of Concepts

Illustrations of Concepts: 

Illustrations of Concepts

Illustrations of Concepts: 

Illustrations of Concepts

Examples of Drawings: 

Examples of Drawings

Thank you: 

Thank you Dr. Yasser Mahgoub http://ymahgou.fortunecity.com/