The Hospital Index

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I do my own research before selecting a hospital. I just got insurance, now I can finally get that procedure. Did you hear about the accident at County Hospital? What hospital did you go to? Online hospital research is easy. My father got the best care, the nurses were great! The ER was so crowded we went to another hospital instead. I saw their ad for cancer care. Their website has good information. Yes, I read about it online! I saw the video on YouTube. I will tell my friends to stay away from that place!

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What hospital did you go to? Online hospital research is easy. My father got the best care, the nurses were great! The ER was so crowded we went to another hospital instead. I saw their ad for cancer care. Their website has good information. Improve financial performance Preserve your brand’s health Differentiate your hospital from competitors Develop messaging that resonates Allocate promotional resources and manage ROI

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*YouGov Healthcare survey with 66 hospital marketing executives conducted April 2010

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Multi-client Research Low Cost Little Customization Customized Survey High Cost Proprietary Content Low Cost Proprietary Content Hybrid Tool *YouGov Healthcare survey with 66 hospital marketing executives conducted April 2010

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Thousands of Respondents Every Quarter Hundreds Rate Your Hospital Selected from 1.5M Panel

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Core Survey

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Customized proprietary questions Trigger Questions Omnibus Questions Re-contact study

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Day-to-Day Decisions Development Strategies Long-term Marketing Strategies

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Day-to-Day Decisions Development Strategies Long-term Marketing Strategies Board Meetings Development Planning Sessions Media Buying Consultations Creative Briefs