London 2012 SMM

Category: Entertainment

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Social Media Promotions:

Social Media Promotions Yessica G. Guerrero

Cultural Olympiad :

Cultural Olympiad Expected $24.5 million campaign project Promote London as: -Major cultural capital -Thriving creative city -Strong artistic community Demographics: -Males & Female -Ages 18-35. Psychographics: -believe in self expression -strong value in creativity -strives to be a part of a creative community

Film Nation: Video Art Community :

Film Nation: Video Art Community Objective: Promote London as major cultural capital Promo: Users who join London 2012 profile, are encouraged to check the site frequently & look at the “goodies tab” where free 2012 gifts are featured. Prizes are updated at random times.

Discovering Places:

Discovering Places Objective: Introduce young people to the UK’s many artistic communities. Promo: Art displays will have a text to win free prize. Prizes will be 2 complimentary tickets to opening ceremony. A total of 120 tickets will be issued. Two winners per week till final event.

Stories of the World:

Stories of the World Objective: Heighten economic regeneration & encourage tourism in the UK through the work of creative industries. Promo: -Direct mail viral campaign -UGC media for customers -Small everyday object with mircosite url attached -Upload their story online. -Users can vote for favorite story -Winner will receive discounted tickets to game.

Somewhere To:

Somewhere To Objective: Encourage welcome involvement from communities across the UK including London. Promo: Create free art spaces for people to work on their performance art pieces. Ustream will allow users to steam live performances internationally and establish bigger online presence.

Outdoor Arts:

Outdoor Arts Objective: Leave lasting legacy that improves cultural life. Promo: Mobile app: Download free mobile app Outdoor Artist to get additional information on this artist piece. Twitter: “Give your friends something to talk about. Take your picture here and send it via twitter to @london2012.”

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