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Chapter XVI:

Chapter XVI Modularizing Products & Services

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Modules are nothing more than building blocks which can be combined and recombined to make different things. To modularize your product & services offerings is to break them down into the maximum number for separate components. Each component then represents an option you can offer to your customer.

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There are many types of customers, each of which has different requirements. In this era of customization of products, how can we meet such diverse needs? The answer to this is modularization. Modularization is nothing but breaking the products into maximum possible units & then reassembling it. E.g. Motorola has a range of 29 million pagers.

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