Business 2 Business-eMarketing Report- North Africa

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Business to Business emarketing Report Middle East & North Africa. Find out how to capitalize on the internet marketing phenomenon taking place in Maroc (Morocco) from WSI the #1 Internet Technology Franchise on the planet. This trend report shows the incredible business to business emarketing opportunities available in Maroc. You can download a free copy of the report here http://issuu.com/wsi_morocco/docs/business_2_business-e marketing_report-_middle_east

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Internet Marketing - Trends Report 2011 Middle East & NOrth AFRICA Source of all statistics: To profit from these Marketing trends contact WSI Internet Marketing s.a.r.l . for Maroc (Morocco) www.wsimorocco.com Contact us:- Tel : +212 (0) 522 95 84 49 Fax: +212 (0) 522 95 80 23 info@wsimorocco.com Twin Center East Tower Angle Bds Zerktouni et El Massira Casablanca 20100 Maroc

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TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 4 Advertising Spend 5 Internet Advertising 6 Social Media 7 About WSI 9 Source of all statistics: Internet Marketing - Trends Report 2011 Middle East & NOrth AFRICA To profit from these Marketing trends contact WSI Internet Marketing s.a.r.l . for Maroc (Morocco) www.wsimorocco.com

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Executive Summary Copyright ©2011 by Research and Management Page 3 Internet Advertising and Social Media Marketing Remains Prominent After the economic challenges of 2009, companies around the world began to experience a gradual recovery last year as the term “recession” started to fade. More specifically, advertising revenues made a comeback in 2010, with a great deal of emphasis being placed on digital forms of marketing and communications. Over the past year, Internet advertising saw an increase in spending among marketers in the Middle East, and recent statistics indicate that this trend is expected to continue in 2011. As the online population continues to rise, marketers are allocating a greater share of their advertising dollars toward the Internet. Additionally, the social media audience is growing at a rapid pace, transforming the way companies communicate and market to their target audience. Gone are the days when advertising was a one-way messaging strategy. Today, digital media provides new channels of two-way communication, and this paradigm shift is evident in the way marketers are spending their advertising dollars. This Internet Marketing Trends Report is a brief synopsis of current online marketing trends in the Middle East as well as projections for the next few years. Specifically, the report covers Internet usage and penetration, mobile Internet usage, advertising spending, Internet marketing and social media trends. For more information about WSI’s Internet marketing services, please contact your local WSI Consultant. WSI Internet Marketing Trends Report 2011 To profit from these Marketing trends contact WSI Internet Marketing s.a.r.l . for Maroc (Morocco) www.wsimorocco.com

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Internet Usage Copyright ©2011 by Research and Management Page 4 WSI Internet Marketing Trends Report 2011 More People in the Middle East are Going Online This year, the online population in the Middle East and Africa will increase by 10.1% to 163.2 million In 2012, Internet users in the region will reach 178.1 million, a 9.1% increase over this year This trend is expected to continue into 2013 and 2014 when an estimated 192.8 million and 205.2 million people will become Internet users By 2015, the online population will increase to 215.1 million Internet User Penetration This year, 12.7% of the entire population in the Middle East and Africa will be Internet users Internet user penetration is projected to increase to 13.6%, 14.4% and 15% in 2012, 2013 and 2014 respectively Research shows that 15.4% of the region’s entire population will be online by 2015

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Mobile Internet Copyright ©2011 by Research and Management Page 5 WSI Internet Marketing Trends Report 2011 Internet Users Are Accessing the Web from Their Mobile Devices About a quarter of Internet users who access the web from their mobile devices are between the age of 25-30 (27% females and 25% males) A combined 40% of mobile Internet users are between the ages of 21-24 Meanwhile, a combined 30% of respondents are within the 18-20 age bracket Mobile Devices Primarily Used for Email and Social Networking Checking emails is ranked as the most common activity among mobile Internet users (73% of females and 71% of males) 40% of females and 33% of males use their mobile devices to visit social networking sites A combined 57% of respondents use mobile to find information related to their hobbies, while 55% use mobile to share photos and videos

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Advertising Spend Copyright ©2011 by Research and Management Page 6 Total Advertising Spending in the Middle East Expected to Rise Total media advertising spending in the Middle East and Africa is expected to increase by 9.6% this year to $15.3 billion Next year, total adspend will rise by 12.5% to $17.3 billion, and by 2013 spending will increase by another 6.9% to $18.5 billion According to eMarketer , total advertising spending will reach $19.7 by 2014 (6.9% increase) Middle East Will Represent a Larger Share in Total Adspend This year, 3.1% of the all advertising spending worldwide will be spent by marketers in the Middle East and Africa 3.3% and 3.4% of the world’s total adspend will belong to the Middle East and Africa in 2012 and 2013 respectively By 2014, the Middle East and Africa will take a 3.5% share of the world’s total advertising spending WSI Internet Marketing Trends Report 2011

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Internet Advertising Copyright ©2011 by Research and Management Page 7 WSI Internet Marketing Trends Report 2011 More Money Being Spent Advertising Online Marketers will allocate more dollars toward online advertising in the Middle East and Africa year over year Experts predict that next year, Internet advertising spending in the Middle East and Africa will reach $610 million ($0.61 billion) In 2013, online advertising will rise again to $820 million ($0.82 billion) Internet adspend is expected to increase to $1.07 and $1.39 billion in 2014 and 2015 respectively Internet Ad Spend Growth When reviewing the rate at which online advertising spending is expected to change, we see that online adspend will increase by 45% this year Online advertising will grow by another 40% and 35% in 2012 and 2013 respectively Internet marketing can expect to see a 30% increase in spending in both 2014 and 2015

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Social Media Copyright ©2011 by Research and Management Page 8 WSI Internet Marketing Trends Report 2011 Social Networking is the 2 nd Most Popular Online Activity in the Region The majority of Internet users in the Middle East and Africa spend the most time using instant messaging (46% share of minutes) Ranked in 2 nd place is social networking, which represents a 17% share of total time spent online by Internet users Other online activities mentioned in the study include: visiting entertainment sites, email and online games Social Network Usage in the Middle East 42% of respondents admitted to using social networks on a daily basis in the Middle East and North Africa This daily access rate is in line with the worldwide social network access rate, which is 46%

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Social Media Copyright ©2011 by Research and Management Page 9 WSI Internet Marketing Trends Report 2011 Consumer Attitudes About Social Media Marketing The majority of Internet users in the Middle East and North Africa have neutral feelings about companies using social media marketing (41% of respondents) 27% of respondents have positive feelings toward companies advertising on social media sites Meanwhile, 12% of respondents said they are highly positive about the idea of companies using social media to market their business Facebook is the Most Popular Social Network Facebook is by far the most popular social network in the Middle East and Africa, according to 70% of respondents 22% of Internet users in the region use the web to visit Kooora.com, while 18% visit Netlog on a regular basis Other common social networks in the region are: Maktoob , Twitter, Jeeran and LinkedIn

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ABOUT WSI WSI leads the global Internet industry offering best of breed digital marketing solutions to suit the needs of multiple industries. The company has the world’s largest Internet Consultants’ network across 80 countries with its head office in Toronto, Canada. WSI Consultants have helped thousands of businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing Plan tailored to their individual needs to elevate their Internet presence and profitability to new levels. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program (www.makechildpovertyhistory.org). For more information about WSI’s offerings and business opportunities, please visit our website at www.wsiworld.com. The information herein is the property of Research and Management Corporate (RAM). Each WSI franchise office is an independently owned and operated business. ©2011 RAM. All rights reserved. To profit from these Marketing trends contact WSI Internet Marketing s.a.r.l . for Maroc (Morocco) www.wsimorocco.com

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